IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v11y2017i1p462-473.html
   My bibliography  Save this article

Impact Of Logistics Activities For Improving Marketing Performance Via Bayesian Quantile Regression: An Analytical Study In Omnnea Telecom Iraq

Author

Listed:
  • Zaki Muhammad Abbas BHAYA
  • Fadel Hamid Hadi ALHUSSEINI
  • Cristian Silviu BANACU
  • Basim Abbas Kraidy JASSMY

Abstract

The present article presents a study over the relationship between the logistic activities and marketing performance in Omnnea Telecom Iraq and focuses on the role of these activities in improving the marketing performance. This company is one of the companies which is characterized by using logistics system. For the current article, the study methodology includes a questionnaire for collecting the data and the program (R) in the package (quareg) for analyzing the collected data. The results of the empirical side of this study indicate that the logistics activities have an impact on the company's performance. The company needs higher responsiveness to market and higher quality of their products and services as well as shorter time and lower costs. The study reached a set of conclusions out of which the most important is the need to increase the effectiveness of the marketing activities in the company in general while activating the role of logistics activities in particular because of their importance in the provision of services, thus improving the marketing performance of the company.

Suggested Citation

  • Zaki Muhammad Abbas BHAYA & Fadel Hamid Hadi ALHUSSEINI & Cristian Silviu BANACU & Basim Abbas Kraidy JASSMY, 2017. "Impact Of Logistics Activities For Improving Marketing Performance Via Bayesian Quantile Regression: An Analytical Study In Omnnea Telecom Iraq," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 462-473, November.
    • Handle: RePEc:rom:mancon:v:11:y:2017:i:1:p:462-473
    as

    Download full text from publisher

    File URL: https://conference.management.ase.ro/archives/2017/pdf/3_1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lebas, Michel J., 1995. "Performance measurement and performance management," International Journal of Production Economics, Elsevier, vol. 41(1-3), pages 23-35, October.
    2. Arthurs, Jonathan D. & Busenitz, Lowell W., 2006. "Dynamic capabilities and venture performance: The effects of venture capitalists," Journal of Business Venturing, Elsevier, vol. 21(2), pages 195-215, March.
    3. Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
    4. Avci, Umut & Madanoglu, Melih & Okumus, Fevzi, 2011. "Strategic orientation and performance of tourism firms: Evidence from a developing country," Tourism Management, Elsevier, vol. 32(1), pages 147-157.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy, 2017. "Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 192-203, July.
    2. Stephen Oduro, 2019. "Impact of Innovation Types on SMEs’ Performance in the Cape Coast Metropolis of Ghana," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 5(2), pages 110-127, July.
    3. Gallear, David & Ghobadian, Abby & Chen, Weifeng, 2012. "Corporate responsibility, supply chain partnership and performance: An empirical examination," International Journal of Production Economics, Elsevier, vol. 140(1), pages 83-91.
    4. Chengguang Li & Rodrigo Isidor & Luis Alfonso Dau & Rudy Kabst, 2018. "The More the Merrier? Immigrant Share and Entrepreneurial Activities," Entrepreneurship Theory and Practice, , vol. 42(5), pages 698-733, September.
    5. Schwartz, Robert & Deber, Raisa, 2016. "The performance measurement–management divide in public health," Health Policy, Elsevier, vol. 120(3), pages 273-280.
    6. Colombelli, Alessandra, 2014. "The Impact of Top Management Team Characteristics on Firms Growth," Department of Economics and Statistics Cognetti de Martiis LEI & BRICK - Laboratory of Economics of Innovation "Franco Momigliano", Bureau of Research in Innovation, Complexity and Knowledge, Collegio 201412, University of Turin.
    7. Desirée Knoppen & Louise Knight, 2022. "Pursuing sustainability advantage: The dynamic capabilities of born sustainable firms," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1789-1813, May.
    8. Klaus Möller & Ramin Gamerschlag & Finn Guenther, 2011. "Determinants and effects of human capital reporting and controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 22(3), pages 311-333, November.
    9. Arup Barua & Alexandra Ioanid, 2021. "Synergistic Competitive Advantage - The Modern Appeal of RBV and IO Theory in the Mergers and Acquisitions," Bulgarian Economic Papers bep-2021-06, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, revised Jul 2021.
    10. Muhammad Ishfaq Khan & Shahbaz Khalid & Umer Zaman & Ana Ercília José & Paulo Ferreira, 2021. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image," IJERPH, MDPI, vol. 18(18), pages 1-24, September.
    11. Ivo Hristov & Antonio Chirico & Francesco Ranalli & Riccardo Camilli, 2022. "La pianificazione della sostenibilit? nelle aziende familiari: il ruolo dei key value drivers," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2022(3), pages 109-134.
    12. Gaetana Ferri & Franco Fucilli & Gioacchino De Sandoli & Sarah Guizzardi & Carla Campagnoli & Romano Marabelli, 2022. "Il performance management nell?area della sanità pubblica veterinaria e sicurezza degli a," MECOSAN, FrancoAngeli Editore, vol. 2022(121), pages 123-155.
    13. Melián-González, Santiago & Bulchand-Gidumal, Jacques, 2016. "A model that connects information technology and hotel performance," Tourism Management, Elsevier, vol. 53(C), pages 30-37.
    14. Véronique, MALLERET, 1998. "Les systèmes de mesure de la qualité dans les entreprises de service," HEC Research Papers Series 645, HEC Paris.
    15. Jana Hornungová & František Milichovský, 2013. "Profit indicators in performance systems in the Czech companies," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(2), pages 345-352.
    16. Damianus Abun & Sylvia Lalaine Grace L. Foronda & Fredolin P. Julian & Egdona A. Quinto & Theogenia Magallanes, 2022. "Business intention of students with family business and entrepreneurial education background," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(2), pages 01-12, April.
    17. Richard Arend, 2014. "Entrepreneurship and dynamic capabilities: how firm age and size affect the ‘capability enhancement–SME performance’ relationship," Small Business Economics, Springer, vol. 42(1), pages 33-57, January.
    18. Stav Fainshmidt & Amir Pezeshkan & M. Lance Frazier & Anil Nair & Edward Markowski, 2016. "Dynamic Capabilities and Organizational Performance: A Meta-Analytic Evaluation and Extension," Journal of Management Studies, Wiley Blackwell, vol. 53(8), pages 1348-1380, December.
    19. Wenping Ye & Zhongfeng Su & Hongjia Ma, 2023. "Does climate risk affect entrepreneurial growth aspirations? The moderating effects of gender and solo-founded ventures," Small Business Economics, Springer, vol. 61(4), pages 1671-1692, December.
    20. Antolin-Lopez, Raquel & Martinez-del-Rio, Javier & Cespedes-Lorente, José Joaquín & Perez-Valls, Miguel, 2015. "The choice of suitable cooperation partners for product innovation: Differences between new ventures and established companies," European Management Journal, Elsevier, vol. 33(6), pages 472-484.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:11:y:2017:i:1:p:462-473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.