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The “I” in us, or the eye on us? Regulatory focus, commitment and derogation of an attractive alternative person

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  • David Rodrigues
  • Diniz Lopes
  • Madoka Kumashiro

Abstract

When individuals are highly committed to their romantic relationship, they are more likely to engage in pro-relationship maintenance mechanisms. The present research expanded on the notion that commitment redirects self-oriented goals to consider broader relational goals and examined whether commitment interacts with a promotion and prevention focus to activate derogation of attractive alternatives. Three studies used cross-sectional and experimental approaches. Study 1 showed that romantically involved individuals predominantly focused on promotion, but not prevention, reported less initial attraction to an attractive target than single individuals, especially when highly committed to their relationship. Study 2 showed that romantically involved individuals induced in a promotion focus, compared to those in prevention focus, reported less initial attraction, but only when more committed to their relationship. Regardless of regulatory focus manipulation, more committed individuals were also less likely to perceive quality among alternative scenarios and to be attentive to alternative others in general. Finally, Study 3 showed that romantically involved individuals induced in promotion focus and primed with high commitment reported less initial attraction, than those primed with low commitment, or than those induced in prevention focus. Once again, for these latter no differences occurred according to commitment prime. Together, the findings suggest that highly committed promotion focused individuals consider broader relationship goals and activate relationship maintenance behaviors such as derogation of attractive alternatives to promote their relationship.

Suggested Citation

  • David Rodrigues & Diniz Lopes & Madoka Kumashiro, 2017. "The “I” in us, or the eye on us? Regulatory focus, commitment and derogation of an attractive alternative person," PLOS ONE, Public Library of Science, vol. 12(3), pages 1-24, March.
    • Handle: RePEc:plo:pone00:0174350
    DOI: 10.1371/journal.pone.0174350
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    References listed on IDEAS

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    1. Jiewen Hong & Angela Y. Lee, 2008. "Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 682-695, August.
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