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Public Diplomacy: Sunrise of an Academic Field

Author

Listed:
  • Bruce Gregory

    (George Washington University)

Abstract

Public diplomacy is a political instrument with analytical boundaries and distinguishing characteristics, but is it an academic field? It is used by states, associations of states, and nonstate actors to understand cultures, attitudes, and behavior; build and manage relationships; and influence opinions and actions to advance interests and values. This article examines scholarship with relevance, usually unintended, to the study of public diplomacy and a body of analytical and policy-related literature derived from the practice of public diplomacy. Ideas, wars, globalism, technologies, political pressures, and professional norms shaped the conduct of public diplomacy and the literature of scholars and practitioners during the hot and cold wars of the twentieth century. In the twenty-first century, thick globalism, network structures, and new technologies are transforming scholarship, governance, and state-based public diplomacy. An achievable consensus on an analytical framework and a substantial scholarly and practical literature hold promise for an emerging academic field.

Suggested Citation

  • Bruce Gregory, 2008. "Public Diplomacy: Sunrise of an Academic Field," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 274-290, March.
    • Handle: RePEc:sae:anname:v:616:y:2008:i:1:p:274-290
    DOI: 10.1177/0002716207311723
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    Citations

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    Cited by:

    1. Yelena Osipova-Stocker & Eulynn Shiu & Thomas Layou & Shawn Powers, 2022. "Assessing impact in global media: methods, innovations, and challenges," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 287-304, September.
    2. Blerim Limani & Emira Limani, 2022. "“Let us talk”: incorporating the Coordinated Management of Meaning’s communication perspective as part of public diplomacy efforts between government, the private sector, and the foreign public," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-7, December.
    3. Kadir Jun Ayhan & Efe Sevin, 2022. "Moving public diplomacy research forward: methodological approaches," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 201-203, September.
    4. Eriks Varpahovskis & Kadir Jun Ayhan, 2022. "Impact of country image on relationship maintenance: a case study of Korean Government Scholarship Program alumni," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 52-64, June.
    5. Bradley McConachie, 2024. "The New Colombo Plan: addressing the barriers to scholarship recipients’ contributing to Australia’s public diplomacy goals in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 55-65, March.
    6. Kenneth L. Hacker & Vanessa R. Mendez, 2016. "Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement," Media and Communication, Cogitatio Press, vol. 4(2), pages 69-91.
    7. Mussa Abdulla Ameir, 2021. "The Use of Twitter for Diplomatic Mission and Image Portrayal: Case Study Turkish Embassies in Africa," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(09), pages 727-736, September.
    8. Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.
    9. Andrea Pavón-Guinea & Mónica Codina, 2024. "Public diplomacy: a framework-based literature review and decentering research agenda," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 255-274, September.
    10. Hendrik W. Ohnesorge, 2022. "The method of comparative-historical analysis: a tailor-made approach to public diplomacy research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 261-271, September.

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