IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v4y2016i2p69-91.html
   My bibliography  Save this article

Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Author

Listed:
  • Kenneth L. Hacker

    (Department of Communication Studies, New Mexico State University, USA)

  • Vanessa R. Mendez

    (Department of Communication Studies, New Mexico State University, USA)

Abstract

This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.

Suggested Citation

  • Kenneth L. Hacker & Vanessa R. Mendez, 2016. "Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement," Media and Communication, Cogitatio Press, vol. 4(2), pages 69-91.
    • Handle: RePEc:cog:meanco:v4:y:2016:i:2:p:69-91
    DOI: 10.17645/mac.v4i2.355
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/355
    Download Restriction: no
    File URL: https://libkey.io/10.17645/mac.v4i2.355?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. José van Dijck & Thomas Poell, 2013. "Understanding Social Media Logic," Media and Communication, Cogitatio Press, vol. 1(1), pages 2-14.
    2. Monroe E. Price & Susan Haas & Drew Margolin, 2008. "New Technologies and International Broadcasting: Reflections on Adaptations and Transformations," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 150-172, March.
    3. Bruce Gregory, 2008. "Public Diplomacy: Sunrise of an Academic Field," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 274-290, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mariek Vanden Abeele & Ralf De Wolf & Rich Ling, 2018. "Mobile Media and Social Space: How Anytime, Anyplace Connectivity Structures Everyday Life," Media and Communication, Cogitatio Press, vol. 6(2), pages 5-14.
    2. Luis-Millán González & José Devís-Devís & Maite Pellicer-Chenoll & Miquel Pans & Alberto Pardo-Ibañez & Xavier García-Massó & Fernanda Peset & Fernanda Garzón-Farinós & Víctor Pérez-Samaniego, 2021. "The Impact of COVID-19 on Sport in Twitter: A Quantitative and Qualitative Content Analysis," IJERPH, MDPI, vol. 18(9), pages 1-20, April.
    3. Estela Marine-Roig & Eva Martin-Fuentes & Natalia Daries-Ramon, 2017. "User-Generated Social Media Events in Tourism," Sustainability, MDPI, vol. 9(12), pages 1-23, December.
    4. Martin Echeverría, 2023. "Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry," Media and Communication, Cogitatio Press, vol. 11(2), pages 127-136.
    5. Celina Navarro & Gemma Gómez-Bernal, 2022. "The Use of Social Media by Spanish Feminist Organizations: Collectivity From Individualism," Media and Communication, Cogitatio Press, vol. 10(2), pages 93-103.
    6. Dolata, Ulrich, 2017. "Social movements and the Internet: The sociotechnical constitution of collective action," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2017-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    7. Blerim Limani & Emira Limani, 2022. "“Let us talk”: incorporating the Coordinated Management of Meaning’s communication perspective as part of public diplomacy efforts between government, the private sector, and the foreign public," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-7, December.
    8. Yelena Osipova-Stocker & Eulynn Shiu & Thomas Layou & Shawn Powers, 2022. "Assessing impact in global media: methods, innovations, and challenges," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 287-304, September.
    9. Mussa Abdulla Ameir, 2021. "The Use of Twitter for Diplomatic Mission and Image Portrayal: Case Study Turkish Embassies in Africa," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(09), pages 727-736, September.
    10. Kaisu Koivumäki & Timo Koivumäki & Erkki Karvonen, 2020. "“On Social Media Science Seems to Be More Human”: Exploring Researchers as Digital Science Communicators," Media and Communication, Cogitatio Press, vol. 8(2), pages 425-439.
    11. Daniele Battista, 2023. "Winning against All Odds: Elly Schlein’s Successful Election Campaign and Instagram Communication Strategies," Social Sciences, MDPI, vol. 12(6), pages 1-13, May.
    12. Rodrigo Quintas da Silva, 2018. "A Portuguese exception to right-wing populism," Palgrave Communications, Palgrave Macmillan, vol. 4(1), pages 1-5, December.
    13. Francois Schalkwyk & Jonathan Dudek & Rodrigo Costas, 2020. "Communities of shared interests and cognitive bridges: the case of the anti-vaccination movement on Twitter," Scientometrics, Springer;Akadémiai Kiadó, vol. 125(2), pages 1499-1516, November.
    14. Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.
    15. Reimer, Thomas, 2023. "Environmental factors to maximize social media engagement: A comprehensive framework," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    16. Janika Saretzki & Jürgen Pretsch & Günther Joanneum Obertaxer, 2022. "Security that Matters: General Knowledge and Correlations in the Context of Applied Satellite Navigation, Specific Interference-Events and the Use of the GNSS-Technology," European Journal of Social Sciences Articles, Revistia Research and Publishing, vol. 5, ejss_v5_i.
    17. Hendrik W. Ohnesorge, 2022. "The method of comparative-historical analysis: a tailor-made approach to public diplomacy research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 261-271, September.
    18. Kelly, Dr Gráinne & McAdam, Maura, 2022. "Scaffolding liminality: The lived experience of women entrepreneurs in digital spaces," Technovation, Elsevier, vol. 118(C).
    19. Mikko Villi & Janne Matikainen, 2016. "Participation in Social Media: Studying Explicit and Implicit Forms of Participation in Communicative Social Networks," Media and Communication, Cogitatio Press, vol. 4(4), pages 109-117.
    20. Andrea Pavón-Guinea & Mónica Codina, 2024. "Public diplomacy: a framework-based literature review and decentering research agenda," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 255-274, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v4:y:2016:i:2:p:69-91. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.