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Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

Author

Listed:
  • Kenneth L. Hacker

    (Department of Communication Studies, New Mexico State University, USA)

  • Vanessa R. Mendez

    (Department of Communication Studies, New Mexico State University, USA)

Abstract

This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.

Suggested Citation

  • Kenneth L. Hacker & Vanessa R. Mendez, 2016. "Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement," Media and Communication, Cogitatio Press, vol. 4(2), pages 69-91.
    • Handle: RePEc:cog:meanco:v4:y:2016:i:2:p:69-91
    DOI: 10.17645/mac.v4i2.355
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    References listed on IDEAS

    as
    1. Monroe E. Price & Susan Haas & Drew Margolin, 2008. "New Technologies and International Broadcasting: Reflections on Adaptations and Transformations," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 150-172, March.
    2. Bruce Gregory, 2008. "Public Diplomacy: Sunrise of an Academic Field," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 274-290, March.
    3. José van Dijck & Thomas Poell, 2013. "Understanding Social Media Logic," Media and Communication, Cogitatio Press, vol. 1(1), pages 2-14.
    Full references (including those not matched with items on IDEAS)

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