Searching for a Theory of Public Diplomacy
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Abstract
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DOI: 10.1177/0002716207312142
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References listed on IDEAS
- Kendrick, Alice & Fullerton, Jami A., 2004. "Advertising as Public Diplomacy: Attitude Change among International Audiences," Journal of Advertising Research, Cambridge University Press, vol. 44(3), pages 297-311, September.
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Keywords
the new public diplomacy; instruments of public diplomacy; models of public diplomacy; international public relations; national image and reputation; nation branding; soft power; media framing;All these keywords.
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