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Searching for a Theory of Public Diplomacy

Author

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  • Eytan Gilboa

    (Bar-Ilan University, Israel)

Abstract

This work presents and critically evaluates attempts to theorize and conceptualize public diplomacy within several disciplines, including international relations, strategic studies, diplomatic studies, public relations, and communication. It also examines research methods used to investigate public diplomacy, including models, paradigms, case studies, and comparative analysis. The work identifies promising directions as well as weaknesses and gaps in existing knowledge and methodology and outlines a new research agenda. The presented analysis and examples suggest that only a systematic multidisciplinary effort and close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy.

Suggested Citation

  • Eytan Gilboa, 2008. "Searching for a Theory of Public Diplomacy," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 55-77, March.
    • Handle: RePEc:sae:anname:v:616:y:2008:i:1:p:55-77
    DOI: 10.1177/0002716207312142
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    References listed on IDEAS

    as
    1. Kendrick, Alice & Fullerton, Jami A., 2004. "Advertising as Public Diplomacy: Attitude Change among International Audiences," Journal of Advertising Research, Cambridge University Press, vol. 44(3), pages 297-311, September.
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    Cited by:

    1. Anna Kobierecka & Michał Marcin Kobierecki, 2024. "Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 204-217, June.
    2. Zhao Alexandre Huang, 2022. "A historical–discursive analytical method for studying the formulation of public diplomacy institutions," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 204-215, September.
    3. Yelena Osipova-Stocker & Eulynn Shiu & Thomas Layou & Shawn Powers, 2022. "Assessing impact in global media: methods, innovations, and challenges," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 287-304, September.
    4. Sameera Durrani, 2023. "What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 456-475, December.
    5. Steven L. Pike, 2023. "What diplomats do: US citizen perspectives on the work of public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 442-455, December.
    6. Blerim Limani & Emira Limani, 2022. "“Let us talk”: incorporating the Coordinated Management of Meaning’s communication perspective as part of public diplomacy efforts between government, the private sector, and the foreign public," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-7, December.
    7. Anna Kobierecka, 2023. "Post-covid China: ‘vaccine diplomacy’ and the new developments of Chinese foreign policy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 280-293, September.
    8. Kadir Jun Ayhan & Efe Sevin, 2022. "Moving public diplomacy research forward: methodological approaches," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 201-203, September.
    9. Claro, María-Francisca & Huguet, Josep P. & Serrano, María C., 2023. "Tourism as a Soft Power Tool. The Role of Public Diplomacy in Japan’s Country and Destination Branding," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(2), pages 66-80.
    10. Matthew T. Palmer & Eugene Bempong Nyantakyi & Jami A. Fullerton, 2023. "The US Peace Corps as a public diplomacy strategy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 15-29, March.
    11. Michał Marcin Kobierecki, 2023. "Sport at the World Expo. Analysis of sports diplomacy at the non-sporting event," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 413-425, December.
    12. Saif Shahin & Q. Elyse Huang, 2024. "Theorizing network diplomacy on Twitter: a symbolic interactionist approach," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 192-203, June.
    13. Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.
    14. Nisha Garud-Patkar, 2022. "Mediated Public Diplomacy: Frame-building Contest Between the United States and Pakistan During a Conflict," International Studies, , vol. 59(1), pages 58-75, January.
    15. Nadia Kaneva & Cecilia Cassinger, 2022. "Centering gender in public diplomacy and nation branding: an invitation to reimagine the future of the field," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(4), pages 305-313, December.
    16. Hendrik W. Ohnesorge, 2022. "The method of comparative-historical analysis: a tailor-made approach to public diplomacy research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 261-271, September.
    17. Imran Hasnat & Glenn Leshner, 2022. "Experimental methods in public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 254-260, September.
    18. Steven L. Pike & Dennis F. Kinsey, 2024. "Diplomatic identity and communication: using Q methodology to assess subjective perceptions of diplomatic practitioners," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 66-75, March.
    19. Biyun Zhu, 2023. "Tool selection for public diplomacy flagships: toward an adaptive model," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 42-53, March.

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