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Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel

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  • Yoav Dubinsky

    (University of Oregon)

Abstract

The purpose of this article is to explore and discuss the role of the growing sport-tech ecosystem and the branding of Israel as a start-up nation in the country’s sports diplomacy. When analysing Israel’s deteriorating image, scholars and practitioners recommended to focus the country’s branding and diplomatic efforts on micro-marketing and in creating bypassing messages to the Israeli–Arab dispute. While other countries manage to use sports for such purposes, international politics often limited Israel’s possibilities. Being the number one country in the world in start-ups per capita, and having a growing sport-tech ecosystem used by some of the biggest international sport-related organizations, embody new opportunities especially in the context of “sport-tech diplomacy”. The article is significant as it contributes to existing literature on the branding of Israel as a “start-up nation”, on Israel’s sports diplomacy, and on public diplomacy and soft power through exploring the intersections of technology, innovation, sports, and diplomacy, using the term “sport-tech diplomacy”.

Suggested Citation

  • Yoav Dubinsky, 2022. "Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 169-180, June.
    • Handle: RePEc:pal:pbapdi:v:18:y:2022:i:2:d:10.1057_s41254-020-00191-2
    DOI: 10.1057/s41254-020-00191-2
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    References listed on IDEAS

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    1. Ido Aharoni & Amir Grinstein, 2017. "How to (re)position a country? A case study of the power of micro-marketing," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 293-307, November.
    2. Yoav Dubinsky, 2019. "From soft power to sports diplomacy: a theoretical and conceptual discussion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(3), pages 156-164, September.
    3. Eli Avraham, 2015. "Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel," Palgrave Macmillan Books, in: Frank M. Go & Arja Lemmetyinen & Ulla Hakala (ed.), Harnessing Place Branding through Cultural Entrepreneurship, chapter 9, pages 178-190, Palgrave Macmillan.
    4. Nicholas J. Cull, 2008. "Public Diplomacy: Taxonomies and Histories," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 31-54, March.
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    Cited by:

    1. Katariina Juusola & Abdelmounaim Lahrech, 2024. "Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid," Australian Journal of Management, Australian School of Business, vol. 49(2), pages 249-271, May.

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