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Sports, Brand America and U.S. public diplomacy during the presidency of Donald Trump

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  • Yoav Dubinsky

    (University of Oregon)

Abstract

During Donald Trump’s chaotic presidency, the intersections between sports and society transcended from the American context into a global one. While Trump’s rhetoric and policies caused divisions in the United States and abroad, they also provoked counter-reactions from different stakeholders in American sports that led to long-overdue needed structural change and even diplomatic achievement when bidding for international events. The article explores, discusses, and analyzes the roles of sports in Brand America and in U.S. public diplomacy during Trump’s time in the White House. The article is significant as it furthers the discussion on future trends in sports, nation branding, public diplomacy, and country image, and on the place of the United States in the international system of a changing world.

Suggested Citation

  • Yoav Dubinsky, 2023. "Sports, Brand America and U.S. public diplomacy during the presidency of Donald Trump," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 167-180, March.
    • Handle: RePEc:pal:pbapdi:v:19:y:2023:i:1:d:10.1057_s41254-021-00230-6
    DOI: 10.1057/s41254-021-00230-6
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    References listed on IDEAS

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    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
    2. Yoav Dubinsky, 2019. "From soft power to sports diplomacy: a theoretical and conceptual discussion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(3), pages 156-164, September.
    3. Nicholas J. Cull, 2008. "Public Diplomacy: Taxonomies and Histories," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 31-54, March.
    4. Andrew F. Cooper, 2019. "U.S. public diplomacy and sports stars: mobilizing African-American athletes as goodwill ambassadors from the cold war to an uncertain future," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(3), pages 165-172, September.
    5. Richard Borghesi, 2017. "Pay for play: the financial value of NCAA football players," Applied Economics, Taylor & Francis Journals, vol. 49(46), pages 4657-4667, October.
    6. Powell, Robert, 1994. "Anarchy in international relations theory: the neorealist-neoliberal debate," International Organization, Cambridge University Press, vol. 48(2), pages 313-344, April.
    7. Joseph S. Nye Jr., 2008. "Public Diplomacy and Soft Power," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 94-109, March.
    Full references (including those not matched with items on IDEAS)

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