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The Country Brand- An Objective That Is Difficult To Accomplish

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  • Gabriela ZAI

Abstract

In a world where everything is a brand, countries cannot make an exception, even more so as they find themselves in an almost constant competition trying to attract tourists, investors, talents and credibility. A powerful brand attracts quality however, in order to be strong, a brand must also be positive, attractive and sustainable. Next to the brand, the country’s image represents one of the key-elements of promoting any country. Although Romania finds itself quite far from having a well-articulated brand and country image, efforts are being put in this direction and we hope that, in a not so distant future, they will be put to practice and have the desired effects.

Suggested Citation

  • Gabriela ZAI, 2018. "The Country Brand- An Objective That Is Difficult To Accomplish," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 889-894, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:889-894
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    References listed on IDEAS

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    5. Odette Arhip & Cristian Arhip, 2016. "About The Romanian Way of Branding," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 65-73, October.
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