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Sequential dependency for affective appraisal of food images

Author

Listed:
  • Erik Van der Burg

    (TNO, Human Factors
    University of Amsterdam)

  • Alexander Toet

    (TNO, Human Factors)

  • Zahra Abbasi

    (University of Isfahan)

  • Anne-Marie Brouwer

    (TNO, Human Factors)

  • Jan B. F. Van Erp

    (TNO, Human Factors
    University of Twente)

  • Victor L. Kallen

    (TNO, Human Factors)

  • Daisuke Kaneko

    (Kikkoman Europe R&D Laboratory B.V
    TNO, Microbiology and Systems Biology)

  • Youjin (Eugene) Kim

    (Ewha Womans University)

  • Marise Kinnear

    (University of Pretoria)

  • Henriëtte L. de Kock

    (University of Pretoria)

  • Dyah Kusbiantari

    (Ivet University
    Padjadjaran University)

  • Tzong-Ru Lee

    (National Chung Hsing University)

  • Yingxuan Liu

    (TNO, Human Factors)

  • Bohdan L. Luhovyy

    (Mount Saint Vincent University
    Dalhousie University)

  • Emily MacEachern

    (Dalhousie University)

  • Abadi Gebre Mezgebe

    (Hawassa University)

  • Rouja Nikolova

    (Medical University)

  • Ganiyat Olatunde

    (University of Agriculture)

  • Wilis Srisayekti

    (Padjadjaran University)

  • Muhammad Rizwan Tahir

    (TNO, Microbiology and Systems Biology)

  • Shota Ushiama

    (Kikkoman Europe R&D Laboratory B.V)

  • Merve Aslıhan Yürek

    (Marmara University)

Abstract

How we perceive the world is not solely determined by our experiences at a given moment in time, but also by what we have experienced in our immediate past. Here, we investigated whether such sequential effects influence the affective appraisal of food images. Participants from 16 different countries (N = 1278) watched a randomly presented sequence of 60 different food images and reported their affective appraisal of each image in terms of valence and arousal. For both measures, we conducted an inter-trial analysis, based on whether the rating on the preceding trial(s) was low or high. The analyses showed that valence and arousal ratings for a given food image are both assimilated towards the ratings on the previous trial (i.e., a positive serial dependence). For a given trial, the arousal rating depends on the arousal ratings up to three trials back. For valence, we observed a positive dependence for the immediately preceding trial only, while a negative (repulsive) dependence was present up to four trials back. These inter-trial effects were larger for males than for females, but independent of the participants’ BMI, age, and cultural background. The results of this exploratory study may be relevant for the design of websites of food delivery services and restaurant menus.

Suggested Citation

  • Erik Van der Burg & Alexander Toet & Zahra Abbasi & Anne-Marie Brouwer & Jan B. F. Van Erp & Victor L. Kallen & Daisuke Kaneko & Youjin (Eugene) Kim & Marise Kinnear & Henriëtte L. de Kock & Dyah Kusb, 2021. "Sequential dependency for affective appraisal of food images," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-11, December.
    • Handle: RePEc:pal:palcom:v:8:y:2021:i:1:d:10.1057_s41599-021-00909-4
    DOI: 10.1057/s41599-021-00909-4
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    References listed on IDEAS

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    1. Leonard Lee & On Amir & Dan Ariely, 2009. "In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 173-187.
    2. Jelle R Dalenberg & Swetlana Gutjar & Gert J ter Horst & Kees de Graaf & Remco J Renken & Gerry Jager, 2014. "Evoked Emotions Predict Food Choice," PLOS ONE, Public Library of Science, vol. 9(12), pages 1-16, December.
    3. Xu, Xianying & Huang, Yinghua, 2019. "Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 231-241.
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    1. Pedro Cuesta-Valiño & Sergey Kazakov & Pablo Gutiérrez-Rodríguez & Orlando Lima Rua, 2023. "The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.

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