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To buy or not to buy? The effect of time scarcity and travel experience on tourists' impulse buying

Author

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  • Li, Chunxiao
  • Wang, Yuting
  • Lv, Xingyang
  • Li, Hui

Abstract

By its very nature, tourism is a temporary experience. But how time scarcity makes an impact on tourists' impulse buying is still unclear. By looking into the role played by travel experience and overconfidence, this study explores the mechanism behind the influence of time scarcity on tourist impulse buying of local products through an integrated series of experiments together with a post-trip survey. The results show that the interaction between time scarcity and travel experience affects impulse buying. For tourists with rich travel experience, time scarcity increases their impulse buying, while for tourists with less travel experience, time scarcity decreases it. Overconfidence plays a mediating role in the effect of time scarcity and travel experience on tourists' impulse buying.

Suggested Citation

  • Li, Chunxiao & Wang, Yuting & Lv, Xingyang & Li, Hui, 2021. "To buy or not to buy? The effect of time scarcity and travel experience on tourists' impulse buying," Annals of Tourism Research, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302279
    DOI: 10.1016/j.annals.2020.103083
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    Citations

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    Cited by:

    1. Jingjing Zhang & Nan Jiang & Jason James Turner & Saeed Pahlevan Sharif, 2021. "The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China," Sustainability, MDPI, vol. 13(17), pages 1-14, August.
    2. Wang, Yuting & Li, Hui, 2024. "Trust transfer effect: The impact of effective market order on tourists' purchase behavior," Annals of Tourism Research, Elsevier, vol. 105(C).
    3. Zhenfang Zhang & Nan Zhang & Jiguang Wang, 2022. "The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce," Sustainability, MDPI, vol. 14(4), pages 1-19, February.
    4. Qu, Yi & Khan, Jashim & Su, Yuyang & Tong, Jiao & Zhao, Shuo, 2023. "Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    5. Jinjing Yang & Cong Cao & Chensang Ye & Yangyan Shi, 2022. "Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction," Sustainability, MDPI, vol. 14(12), pages 1-21, June.
    6. Yong, Shih Ween & Cheah, Jun-Hwa & Lim, Xin-Jean & Ng, Siew Imm & Leong, Yee Choy, 2023. "How to make you spend more in the airport? An investigation towards ECSI model on willingness to spend more in airport," Journal of Air Transport Management, Elsevier, vol. 112(C).
    7. Karl, Marion & Chien, P. Monica & Ong, Faith, 2021. "Impulse buying behaviour in tourism: A new perspective," Annals of Tourism Research, Elsevier, vol. 90(C).
    8. Jing Yu, 2022. "Exploring Recreationist-Environment Fit Hospitality Experiences of Green Hotels in China," Sustainability, MDPI, vol. 14(3), pages 1-27, February.
    9. Bi, Jian-Wu & Li, Hui & Fan, Zhi-Ping, 2021. "Tourism demand forecasting with time series imaging: A deep learning model," Annals of Tourism Research, Elsevier, vol. 90(C).

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