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The strategy and tactics of pricing: A guide to growing more profitably (6e)

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  • Andreas Hinterhuber

    (Hinterhuber & Partners)

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  • Andreas Hinterhuber, 2017. "The strategy and tactics of pricing: A guide to growing more profitably (6e)," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(6), pages 640-643, December.
    • Handle: RePEc:pal:jorapm:v:16:y:2017:i:6:d:10.1057_s41272-017-0106-0
    DOI: 10.1057/s41272-017-0106-0
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    References listed on IDEAS

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    1. Loukas Balafoutas & Rudolf Kerschbamer & Matthias Sutter, 2017. "Second‐Degree Moral Hazard In A Real‐World Credence Goods Market," Economic Journal, Royal Economic Society, vol. 127(599), pages 1-18, February.
    2. Nagle, Thomas, 1983. "Pricing as creative marketing," Business Horizons, Elsevier, vol. 26(4), pages 14-19.
    3. Loukas Balafoutas & Rudolf Kerschbamer & Matthias Sutter, 2017. "Second‐Degree Moral Hazard In A Real‐World Credence Goods Market," Economic Journal, Royal Economic Society, vol. 127(599), pages 1-18, February.
    4. Forbis, John L. & Mehta, Nitin T., 1981. "Value-based strategies for industrial products," Business Horizons, Elsevier, vol. 24(3), pages 32-42.
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