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Pricing as creative marketing

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  • Nagle, Thomas

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  • Nagle, Thomas, 1983. "Pricing as creative marketing," Business Horizons, Elsevier, vol. 26(4), pages 14-19.
    • Handle: RePEc:eee:bushor:v:26:y:1983:i:4:p:14-19
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    Cited by:

    1. Liozu, Stephan & Hinterhuber, Andreas, 2022. "Pricing as a driver of profitable growth: An agenda for CEOs and senior executives," Business Horizons, Elsevier, vol. 65(4), pages 457-467.
    2. Andreas Hinterhuber, 2017. "The strategy and tactics of pricing: A guide to growing more profitably (6e)," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(6), pages 640-643, December.
    3. Myers, Matthew B., 1997. "The pricing of export products: Why aren't managers satisfied with the results?," Journal of World Business, Elsevier, vol. 32(3), pages 277-289, October.

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