Insurance-based marketing (IBM): a prevalent marketing strategy
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DOI: 10.1057/s41264-021-00090-4
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- Massilva Dekkal & Manon Arcand & Sandrine Prom Tep & Lova Rajaobelina & Line Ricard, 2024. "Factors affecting user trust and intention in adopting chatbots: the moderating role of technology anxiety in insurtech," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 699-728, September.
- Tetiana V. Kniazieva & Anna V. Shevchenko & Anna V. Shevchenko & Oleg M. Yaroshenko & Mykola I. Inshyn & Oleksandr A. Yakovlyev, 2021. "RETRACTED: Current trends in the formation and development of insurance marketing in Ukraine," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 24(3), pages 279-292, September.
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Keywords
Insurance-based marketing; Insurance marketing; Windshield repair; Flu vaccination; Moral hazard;All these keywords.
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