SME bank selection and patronage behaviour in the Ghanaian banking industry
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DOI: 10.1108/MRR-06-2012-0147
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Cited by:
- Harpreet Kaur & Sangeeta Arora, 2019. "Demographic influences on consumer decisions in the banking sector: evidence from India," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 24(3), pages 81-93, December.
- Manpreet Kaur & Kanwaljeet Singh & Sarita Arora, 2023. "Are SMEs relationship seekers or price watchers? Target marketing implications for banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 615-625, September.
- Abdulaziz M. Abdulsaleh, 2016. "Factors Affecting Libyan SMEs’ Selection of Banks as Business Partners," Quarterly Journal of Business Studies, Research Academy of Social Sciences, vol. 2(4), pages 201-210.
- Obi Berko Obeng Damoah & Augustine Awuah Peprah, 2021. "Synthesis of small and medium enterprise research in Ghana," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 451-468, December.
- Bright Senanu & Bedman Narteh, 2023. "Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 15-29, March.
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Keywords
Ghana; SMEs; Bank selection; Patronage behaviour;All these keywords.
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