Nigerian SMEs: Commitment and loyalty to their banks
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DOI: 10.1057/s41264-016-0009-y
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Cited by:
- Sergio Da Silva & Barbara Espirito Santo & Felipe Sigrist & Raul Matsushita, 2022.
"Reciprocity vs. Commitment in Bank Marketing Strategies,"
International Journal of Business, Economics and Management, Conscientia Beam, vol. 9(3), pages 84-92.
- Da Silva, Sergio & Matsushita, Raul & Santo, Barbara Espirito & Sigrist, Felipe, 2022. "Reciprocity vs. commitment in bank marketing strategies," SocArXiv zj8h7, Center for Open Science.
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Keywords
SMEs; commitment; loyalty; behavioural intention; Nigeria;All these keywords.
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