IDEAS home Printed from https://ideas.repec.org/a/pal/crepre/v25y2022i3d10.1057_s41299-021-00120-w.html
   My bibliography  Save this article

Corporate Reputation and Strategic Alliance Performance

Author

Listed:
  • José Carlos Hoelz

    (Mackenzie Presbyterian University)

  • Walter Bataglia

    (Mackenzie Presbyterian University)

Abstract

Although there are studies that have conceptually and empirically studied the impact of corporate reputation on the performance of alliances, none of them have tested the intermediate effects that explain the processes through which this phenomenon occurs. The aim of this paper is to empirically test the role of interorganizational trust as a mediating mechanism through which reputation affects the performance of alliances. To accomplish the empirical test proposed, primary data were collected on 145 strategic alliances in the Brazilian pharmaceutical sector. The resulting data was analysed using the structural equation modelling technique (SEM), based on the partial least squares method (PLS). The conclusion is that part of the impact of the corporate reputation on alliance performance is determined indirectly by its effect on the interorganizational trust. When a partner meets the positive expectations of the other party due to its corporate reputation, it reduces the relational risk perceived and generates trust that the partner will not act opportunistically. This results in the reduction of the alliance transaction cost related to the need for control of the partner, leading to an increase in alliances’ performance. By the other side, we conclude that the direct effect is not clearly explained by the existing theory, leading to the need of future research that investigate this relationship.

Suggested Citation

  • José Carlos Hoelz & Walter Bataglia, 2022. "Corporate Reputation and Strategic Alliance Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 25(3), pages 161-175, August.
    • Handle: RePEc:pal:crepre:v:25:y:2022:i:3:d:10.1057_s41299-021-00120-w
    DOI: 10.1057/s41299-021-00120-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41299-021-00120-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41299-021-00120-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Alexander T Mohr & Jonas Puck, 2013. "Revisiting the Trust-performance Link in Strategic Alliances," Management International Review, Springer, vol. 53(2), pages 269-289, April.
    2. Bravo, Francisco, 2016. "Forward-looking disclosure and corporate reputation as mechanisms to reduce stock return volatility," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 19(1), pages 122-131.
    3. Maurizio Zollo & Jeffrey J. Reuer & Harbir Singh, 2002. "Interorganizational Routines and Performance in Strategic Alliances," Organization Science, INFORMS, vol. 13(6), pages 701-713, December.
    4. Lee, Ho & Kim, Moon Sun & Kim, Kyung Kyu, 2014. "Interorganizational information systems visibility and supply chain performance," International Journal of Information Management, Elsevier, vol. 34(2), pages 285-295.
    5. Shaikh, Maha & Levina, Natalia, 2019. "Selecting an open innovation community as an alliance partner: Looking for healthy communities and ecosystems," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    6. Matthew J. Robson & Constantine S. Katsikeas & Daniel C. Bello, 2008. "Drivers and Performance Outcomes of Trust in International Strategic Alliances: The Role of Organizational Complexity," Organization Science, INFORMS, vol. 19(4), pages 647-665, August.
    7. Ranjay Gulati & Jack A. Nickerson, 2008. "Interorganizational Trust, Governance Choice, and Exchange Performance," Organization Science, INFORMS, vol. 19(5), pages 688-708, October.
    8. Nielsen, Bo Bernhard, 2007. "Determining international strategic alliance performance: A multidimensional approach," International Business Review, Elsevier, vol. 16(3), pages 337-361, June.
    9. Ali, Tahir & Larimo, Jorma, 2016. "Managing opportunism in international joint ventures: The role of structural and social mechanisms," Scandinavian Journal of Management, Elsevier, vol. 32(2), pages 86-96.
    10. Angela Poulakidas & Paul A. Dion, 2016. "The Influence of Corporate Reputation on Preference for Biodiesel Supplier," Corporate Reputation Review, Palgrave Macmillan, vol. 19(4), pages 331-344, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muhammad Waqas Rana & Sufang Zhang & Shahid Ali & Iqra Hamid, 2022. "Investigating Green Financing Factors to Entice Private Sector Investment in Renewables via Digital Media: Energy Efficiency and Sustainable Development in the Post-COVID-19 Era," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    2. Hosseini Dehshiri, Seyyed Jalaladdin & Amiri, Maghsoud & Mostafaeipour, Ali & Le, Ttu, 2024. "Integrating blockchain and strategic alliance in renewable energy supply chain toward sustainability: A comparative decision framework under uncertainty," Energy, Elsevier, vol. 304(C).
    3. Jose Ignacio Galan & Jose Angel Zuñiga‐Vicente, 2023. "Discovering the key factors behind multi‐stakeholder partnerships for contributing to the achievement of sustainable development goals: Insights around the electric vehicle in Spain," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 829-845, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ali, Tahir & Khalid, Saba & Shahzad, Khuram & Larimo, Jorma, 2021. "Managing international joint ventures to improve performance: The role of structural and social mechanisms," International Business Review, Elsevier, vol. 30(3).
    2. Nikolaos SKLAVOUNOS & Konstantinos ROTSIOS & Yannis HAJIDIMITRIOU, 2020. "Managers’ perceptions on trust and knowledge transfer: evidence from Greek ISAs in South East Europe Abstract: Nowadays, cooperation through the formation of International Strategic Alliances (ISAs) h," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11, pages 164-185, June.
    3. Oliver Schilke & Karen S. Cook, 2015. "Sources of alliance partner trustworthiness: Integrating calculative and relational perspectives," Strategic Management Journal, Wiley Blackwell, vol. 36(2), pages 276-297, February.
    4. Oh, Yoojin & Yoo, Nina, 2022. "Effective cooperation modes based on cultural and market similarities in interfirm relationships," Journal of International Management, Elsevier, vol. 28(1).
    5. Costa e Silva, Susana & Bradley, Frank & Sousa, Carlos M.P., 2012. "Empirical test of the trust–performance link in an international alliances context," International Business Review, Elsevier, vol. 21(2), pages 293-306.
    6. Khalid, Saba & Ali, Tahir, 2017. "An integrated perspective of social exchange theory and transaction cost approach on the antecedents of trust in international joint ventures," International Business Review, Elsevier, vol. 26(3), pages 491-501.
    7. Shivaram V. Devarakonda & Brian T. McCann & Jeffrey J. Reuer, 2018. "Marshallian Forces and Governance Externalities: Location Effects on Contractual Safeguards in Research and Development Alliances," Organization Science, INFORMS, vol. 29(6), pages 1112-1129, December.
    8. Henri C. Dekker & Alexandra Van den Abbeele, 2010. "Organizational Learning and Interfirm Control: The Effects of Partner Search and Prior Exchange Experiences," Organization Science, INFORMS, vol. 21(6), pages 1233-1250, December.
    9. Akbar Zaheer & Exequiel Hernandez & Sanjay Banerjee, 2010. "Prior Alliances with Targets and Acquisition Performance in Knowledge-Intensive Industries," Organization Science, INFORMS, vol. 21(5), pages 1072-1091, October.
    10. Liwen Wang, 2023. "The interplay of contracts and trust: untangling between- and within-dyad effects," Post-Print hal-03944358, HAL.
    11. Kolloge, Konstantin, 2009. "Die Messung des Kooperationserfolges in der empirischen Forschung: Ergebnisse einer Literaturstudie," Arbeitspapiere 76, University of Münster, Institute for Cooperatives.
    12. Joanita Kataike & Xavier Gellynck, 2018. "22 Years of Governance Structures and Performance: What Has Been Achieved in Agrifood Chains and Beyond? A Review," Agriculture, MDPI, vol. 8(4), pages 1-32, March.
    13. García-Canal, Esteban & Valdés-Llaneza, Ana & Sánchez-Lorda, Pablo, 2014. "Contractual form in repeated alliances with the same partner: The role of inter-organizational routines," Scandinavian Journal of Management, Elsevier, vol. 30(1), pages 51-64.
    14. Phuong Thi Minh Nguyen & Khuong Ngoc Mai & Phuong Ngoc Duy Nguyen, 2023. "Does Trust Affect Antecedents of Inter-Organizational Governance Mechanisms and Elicit Successful Collaboration via Innovation? An Empirical Study from a Market-Oriented Economy in Vietnam," Sustainability, MDPI, vol. 15(12), pages 1-27, June.
    15. Mandi E & Qiyuan Zhang & Kevin Zheng Zhou & Chuang Zhang, 2024. "Interfirm trust and subsidiary performance of emerging market multinational enterprises: an examination of contingent factors," Asia Pacific Journal of Management, Springer, vol. 41(2), pages 583-614, June.
    16. Roland Helm & Martin Kloyer & Christin Aust, 2018. "R&D Collaboration Between Firms: Hard And Soft Antecedents Of Supplier Knowledge Sharing," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(01), pages 1-42, December.
    17. Ralph A. Heidl & H. Kevin Steensma & Corey Phelps, 2014. "Divisive Faultlines and the Unplanned Dissolutions of Multipartner Alliances," Organization Science, INFORMS, vol. 25(5), pages 1351-1371, October.
    18. Fang, F., 2019. "When performance shortfall arises, contract or trust? A multi-method study of the impact of contractual and relational governances on performance in public – private partnerships," Other publications TiSEM 473840ee-6945-4a93-9326-5, Tilburg University, School of Economics and Management.
    19. Bart S. Vanneste & Onesun Steve Yoo, 2020. "Performance of trust-based governance," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-28, December.
    20. Uwe Kehrel & Kai Klischan & Nathalie Sick, 2016. "Why Research Partnerships Fail in the Biotechnology Sector — An Empirical Analysis of Strategic Partnerships," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(01), pages 1-23, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:crepre:v:25:y:2022:i:3:d:10.1057_s41299-021-00120-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.