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Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice

Author

Listed:
  • Rebecca Chunghee Kim

    (Ritsumeikan Asia Pacific University)

  • Akira Saito

    (Japan Society for Business Ethics Study (JABES))

  • V. Mohan Avvari

    (Nottingham University Business School)

Abstract

“Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India, we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.

Suggested Citation

  • Rebecca Chunghee Kim & Akira Saito & V. Mohan Avvari, 2020. "Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice," Asian Business & Management, Palgrave Macmillan, vol. 19(4), pages 379-406, September.
    • Handle: RePEc:pal:abaman:v:19:y:2020:i:4:d:10.1057_s41291-019-00064-4
    DOI: 10.1057/s41291-019-00064-4
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