Are There Positive Words in Marketing? A Study on the Vibrational Frequency of Marketing Words
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- Hamelin, Nicolas & Thaichon, Park & Abraham, Christopher & Driver, Nicholas & Lipscombe, Joe & Pillai, Jayarethanam, 2020. "Storytelling, the scale of persuasion and retention: A neuromarketing approach," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Shareef, Mahmud Akhter & Mukerji, Bhasker & Alryalat, Mohammad Abdallah Ali & Wright, Angela & Dwivedi, Yogesh K., 2018. "Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 258-268.
- Joep P. Cornelissen & Rodolphe Durand & Peer Fiss & John C. Lammers & Eero Vaara, 2015. "Putting Communication Front and Center in Institutional Theory and Analysis," Post-Print hal-02313194, HAL.
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More about this item
Keywords
positive and negative words; vibration of the words; frequency of the words; words that sell;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- R59 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Other
- Z18 - Other Special Topics - - Cultural Economics - - - Public Policy
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