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Information Effects on Consumers' Willingness to Purchase Irradiated Food Products

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  • Rodolfo M. Nayga
  • Wipon Aiew
  • John P. Nichols

Abstract

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer,""interested,""doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.

Suggested Citation

  • Rodolfo M. Nayga & Wipon Aiew & John P. Nichols, 2005. "Information Effects on Consumers' Willingness to Purchase Irradiated Food Products," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 37-48.
    • Handle: RePEc:oup:revage:v:27:y:2005:i:1:p:37-48.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00206.x
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    References listed on IDEAS

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    1. John A. Fox & Jason F. Shogren & Dermot J. Hayes & James B. Kliebenstein, 1998. "CVM-X: Calibrating Contingent Values with Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(3), pages 455-465.
    2. Rodolfo M. Nayga, 1996. "Sociodemographic Influences on Consumer Concern for Food Safety: The Case of Irradiation, Antibiotics, Hormones, and Pesticides," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(3), pages 467-475.
    3. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
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    1. Jaenicke, Edward C. & Harrison, R. Wes & Jensen, Kimberly L. & Jakus, Paul M., 2005. "Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24680, European Association of Agricultural Economists.
    2. Jesús Barreiro‐Hurle & Azucena Gracia & Tiziana De‐Magistris, 2010. "The Effects of Multiple Health and Nutrition Labels on Consumer Food Choices," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(2), pages 426-443, June.
    3. Edward C. Jaenicke & R. Wesley Harrison & Kimberly L. Jensen & Paul M. Jakus, 2006. "Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef," Agribusiness, John Wiley & Sons, Ltd., vol. 22(4), pages 547-568.
    4. Ekanem, Enefiok P. & Muhammad, Safdar & Thompson, Cindy, 2005. "Potential Risks and Benefits of Food Irradiation: A Review of the Literature," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-1, March.
    5. Bazzani, Claudia & Caputo, Vincenzina & Nayga, Rodolfo M. & Canavari, Maurizio, 2015. "Testing commitment cost in food choices: a non-hypothetical choice experiment approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205235, Agricultural and Applied Economics Association.
    6. Claudia Bazzani & Vincenzina Caputo & Rodolfo M. Nayga JR. & Maurizio Canavari, 2017. "Testing Commitment Cost Theory In Choice Experiments," Economic Inquiry, Western Economic Association International, vol. 55(1), pages 383-396, January.
    7. Hanna Valerie Wolf & Tanja Perko & Peter Thijssen, 2020. "How to Communicate Food Safety after Radiological Contamination: The Effectiveness of Numerical and Narrative News Messages," IJERPH, MDPI, vol. 17(12), pages 1-19, June.
    8. Caputo, Vincenzina, 2020. "Does information on food safety affect consumers’ acceptance of new food technologies? The case of irradiated beef in South Korea under a new labelling system and across different information regimes," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(04), January.
    9. Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. "Consumers' behaviour towards food safety: A litterature review," Working Papers hal-00912476, HAL.
    10. Grebitus, Carola & Jensen, Helen H. & Sebranek, Joseph G. & Roosen, Jutta & Anders, Sven M., 2009. "Consumer preferences for ground beef packaged under a modified atmosphere," 2009 Conference, August 16-22, 2009, Beijing, China 51649, International Association of Agricultural Economists.

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