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Remembering Satiation: The Role of Working Memory in Satiation

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  • Noelle M. Nelson
  • Joseph P. Redden

Abstract

Consumers typically enjoy an experience less with repeated consumption, yet this rate of satiation can dramatically vary across contexts and individuals. Building on the notion that satiation is constructed during consumption, we demonstrate that people satiate faster when they employ a greater working memory capacity. We establish this result in four studies across multiple experienced stimuli while using a range of measures of working memory capacity. We also develop insight into the underlying cognitive mechanism using mediation and moderation to show that people utilizing a larger working memory capacity satiate faster because they more deeply encode and process each stimulus. This subsequently leads to a sense that they have consumed that stimulus more times, and hence greater satiation. This provides direct evidence that working memory capacity is a critical cognitive mechanism underlying satiation, and it helps us potentially understand a range of satiation phenomena.

Suggested Citation

  • Noelle M. Nelson & Joseph P. Redden, 2017. "Remembering Satiation: The Role of Working Memory in Satiation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 633-650.
    • Handle: RePEc:oup:jconrs:v:44:y:2017:i:3:p:633-650.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucx056
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    References listed on IDEAS

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    1. Joseph P. Redden, 2008. "Reducing Satiation: The Role of Categorization Level," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 624-634, August.
    2. repec:cup:judgdm:v:6:y:2011:i:3:p:230-238 is not listed on IDEAS
    3. Jeff Galak & Joseph P. Redden & Justin Kruger, 2009. "Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 575-584, December.
    4. Joseph P. Redden & Kelly L. Haws, 2013. "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(5), pages 1100-1114.
    5. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
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    Cited by:

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    2. Stocchi, Dr Lara & Kemps, Eva & Anesbury, Dr Zachary, 2021. "The effect of mental availability on snack food choices," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    3. Clarissa V. Shields & Kara V. Hultstrand & Caroline E. West & John J. Gunstad & Amy F. Sato, 2022. "Disinhibited Eating and Executive Functioning in Children and Adolescents: A Systematic Review and Meta-Analysis," IJERPH, MDPI, vol. 19(20), pages 1-15, October.
    4. Antón, Carmen & Camarero, Carmen & Garrido, María-José, 2018. "A journey through the museum: Visit factors that prevent or further visitor satiation," Annals of Tourism Research, Elsevier, vol. 73(C), pages 48-61.
    5. Galak, Jeff & Kim, Jinwoo & Redden, Joseph P., 2022. "Identifying the temporal profiles of hedonic decline," Organizational Behavior and Human Decision Processes, Elsevier, vol. 169(C).
    6. Offergeld, Tobias & Martinez, Luis F. & Ferreira, Aristides I., 2020. "A train of thought in product experientiality: Working memory, distraction, and inconsistencies in cue order effects," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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