IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v28y2002i4p515-32.html
   My bibliography  Save this article

Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework

Author

Listed:
  • Allen, Douglas E

Abstract

This article presents an ethnographic investigation into choice for postsecondary education. Findings from the investigation highlight choice experience during which the consumer finds the object of choice to be a perfect fit or to fit like a glove. The article seeks to expand consumer research's repertoire of choice models to grasp more effectively such choices. Practice theory, which emphasizes the sociohistorical and embodied qualities of everyday experience, is used to develop the Fits-Like-a-Glove (FLAG) framework of choice. Overall, the data suggest that FLAG choice entails an embodied, holistic experience of perfect fit arising during a consumer's in situ encounter with an object of choice. FLAG choice is explained by highlighting the sociohistorical shaping of this encounter. By comparing and contrasting it with dominant models of choice in consumer research, the implications of the FLAG framework of choice are brought into relief. Copyright 2002 by the University of Chicago.

Suggested Citation

  • Allen, Douglas E, 2002. "Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(4), pages 515-532, March.
    • Handle: RePEc:oup:jconrs:v:28:y:2002:i:4:p:515-32
    DOI: 10.1086/338202
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/338202
    Download Restriction: no
    File URL: https://libkey.io/10.1086/338202?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    2. Downey, Hilary & Ellis, Sarah, 2008. "Tails of animal attraction: Incorporating the feline into the family," Journal of Business Research, Elsevier, vol. 61(5), pages 434-441, May.
    3. Brownlie, Douglas & Hewer, Paul, 2011. "Articulating consumers through practices of vernacular creativity," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 243-253, June.
    4. Martin, Drew, 2010. "Uncovering unconscious memories and myths for understanding international tourism behavior," Journal of Business Research, Elsevier, vol. 63(4), pages 372-383, April.
    5. Russell, Stephanie & Brannan, Matthew J., 2016. "“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization," European Management Journal, Elsevier, vol. 34(2), pages 114-124.
    6. Lee, Kuan-Huei & Packer, Jan & Scott, Noel, 2015. "Travel lifestyle preferences and destination activity choices of Slow Food members and non-members," Tourism Management, Elsevier, vol. 46(C), pages 1-10.
    7. Guerin, Bernard, 2003. "Putting a radical socialness into consumer behavior analysis," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 697-718, October.
    8. Lee, Kuan-Huei & Scott, Noel & Packer, Jan, 2014. "Habitus and food lifestyle: In-destination activity participation of Slow Food members," Annals of Tourism Research, Elsevier, vol. 48(C), pages 207-220.
    9. Kapoor, Anuj Pal & Vij, Madhu, 2021. "Following you wherever you go: Mobile shopping ‘cart-checkout’ abandonment," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    10. Welté, Jean-Baptiste & Cayla, Julien & Fischer, Eileen, 2022. "Navigating contradictory logics in the field of luxury retailing," Journal of Retailing, Elsevier, vol. 98(3), pages 510-526.
    11. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:28:y:2002:i:4:p:515-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.