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Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products

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  • Viswanathan, Madhubalan
  • Sudman, Seymour
  • Johnson, Michael

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  • Viswanathan, Madhubalan & Sudman, Seymour & Johnson, Michael, 2004. "Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products," Journal of Business Research, Elsevier, vol. 57(2), pages 108-124, February.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:2:p:108-124
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    References listed on IDEAS

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    1. J. Ramsay, 1973. "The effect of number of categories in rating scales on precision of estimation of scale values," Psychometrika, Springer;The Psychometric Society, vol. 38(4), pages 513-532, December.
    2. Park, C Whan & Lessig, V Parker, 1981. "Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 223-230, September.
    3. Park, C Whan, 1978. "A Conflict Resolution Choice Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 124-137, Se.
    4. Johnson, Michael D & Fornell, Claes, 1987. "The Nature and Methodological Implications of the Cognitive Representation of Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 214-228, September.
    5. Chattopadhyay, Amitava & Alba, Joseph W, 1988. "The Situational Importance of Recall and Inference in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 1-12, June.
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    1. Goedde-Menke, Michael & Langer, Thomas & Pfingsten, Andreas, 2014. "Impact of the financial crisis on bank run risk – Danger of the days after," Journal of Banking & Finance, Elsevier, vol. 40(C), pages 522-533.
    2. Voola, Persis & A., Vinaya Babu, 2017. "Study of aggregation algorithms for aggregating imprecise software requirements’ priorities," European Journal of Operational Research, Elsevier, vol. 259(3), pages 1191-1199.
    3. Cabooter, Elke & Weijters, Bert & Geuens, Maggie & Vermeir, Iris, 2016. "Scale format effects on response option interpretation and use," Journal of Business Research, Elsevier, vol. 69(7), pages 2574-2584.
    4. Philip Kinghorn & Angela Robinson & Richard Smith, 2015. "Developing a Capability-Based Questionnaire for Assessing Well-Being in Patients with Chronic Pain," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 120(3), pages 897-916, February.
    5. Alain De Beuckelaer & Jarl Kampen & J. Van Trijp, 2013. "An empirical assessment of the cross-national measurement validity of graded paired comparisons," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 1063-1076, February.
    6. Dong, Weimin & Swain, Scott D. & Berger, Paul D., 2007. "The role of channel quality in customer equity management," Journal of Business Research, Elsevier, vol. 60(12), pages 1243-1252, December.
    7. Weathers, Danny & Sharma, Subhash & Niedrich, Ronald W., 2005. "The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy," Journal of Business Research, Elsevier, vol. 58(11), pages 1516-1524, November.
    8. Yeh, Ching-Hsuan & Wang, Yi-Shun & Yieh, Kaili, 2016. "Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives," International Journal of Information Management, Elsevier, vol. 36(3), pages 245-257.
    9. Torsten J. Gerpott, 2011. "Determinants of self-report and system-captured measures of mobile Internet use intensity," Information Systems Frontiers, Springer, vol. 13(4), pages 561-578, September.
    10. Miller, Karen W. & Mills, Michael K., 2012. "Contributing clarity by examining brand luxury in the fashion market," Journal of Business Research, Elsevier, vol. 65(10), pages 1471-1479.
    11. Guy Moors, 2008. "Exploring the effect of a middle response category on response style in attitude measurement," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(6), pages 779-794, December.

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