IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v57y2004i2p108-124.html
   My bibliography  Save this article

Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products

Author

Listed:
  • Viswanathan, Madhubalan
  • Sudman, Seymour
  • Johnson, Michael

Abstract

No abstract is available for this item.

Suggested Citation

  • Viswanathan, Madhubalan & Sudman, Seymour & Johnson, Michael, 2004. "Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products," Journal of Business Research, Elsevier, vol. 57(2), pages 108-124, February.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:2:p:108-124
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(01)00296-X
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Johnson, Michael D & Fornell, Claes, 1987. "The Nature and Methodological Implications of the Cognitive Representation of Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 214-228, September.
    2. Park, C Whan, 1978. "A Conflict Resolution Choice Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 124-137, Se.
    3. Park, C Whan & Lessig, V Parker, 1981. "Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 223-230, September.
    4. J. Ramsay, 1973. "The effect of number of categories in rating scales on precision of estimation of scale values," Psychometrika, Springer;The Psychometric Society, vol. 38(4), pages 513-532, December.
    5. Chattopadhyay, Amitava & Alba, Joseph W, 1988. "The Situational Importance of Recall and Inference in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 1-12, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Goedde-Menke, Michael & Langer, Thomas & Pfingsten, Andreas, 2014. "Impact of the financial crisis on bank run risk – Danger of the days after," Journal of Banking & Finance, Elsevier, vol. 40(C), pages 522-533.
    2. Weathers, Danny & Sharma, Subhash & Niedrich, Ronald W., 2005. "The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy," Journal of Business Research, Elsevier, vol. 58(11), pages 1516-1524, November.
    3. Voola, Persis & A., Vinaya Babu, 2017. "Study of aggregation algorithms for aggregating imprecise software requirements’ priorities," European Journal of Operational Research, Elsevier, vol. 259(3), pages 1191-1199.
    4. Yeh, Ching-Hsuan & Wang, Yi-Shun & Yieh, Kaili, 2016. "Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives," International Journal of Information Management, Elsevier, vol. 36(3), pages 245-257.
    5. Torsten J. Gerpott, 2011. "Determinants of self-report and system-captured measures of mobile Internet use intensity," Information Systems Frontiers, Springer, vol. 13(4), pages 561-578, September.
    6. Philip Kinghorn & Angela Robinson & Richard Smith, 2015. "Developing a Capability-Based Questionnaire for Assessing Well-Being in Patients with Chronic Pain," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 120(3), pages 897-916, February.
    7. Alain De Beuckelaer & Jarl Kampen & J. Van Trijp, 2013. "An empirical assessment of the cross-national measurement validity of graded paired comparisons," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 1063-1076, February.
    8. Dong, Weimin & Swain, Scott D. & Berger, Paul D., 2007. "The role of channel quality in customer equity management," Journal of Business Research, Elsevier, vol. 60(12), pages 1243-1252, December.
    9. Miller, Karen W. & Mills, Michael K., 2012. "Contributing clarity by examining brand luxury in the fashion market," Journal of Business Research, Elsevier, vol. 65(10), pages 1471-1479.
    10. Guy Moors, 2008. "Exploring the effect of a middle response category on response style in attitude measurement," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(6), pages 779-794, December.
    11. Cabooter, Elke & Weijters, Bert & Geuens, Maggie & Vermeir, Iris, 2016. "Scale format effects on response option interpretation and use," Journal of Business Research, Elsevier, vol. 69(7), pages 2574-2584.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Groote, Hugo De & Munyua, Bernard & Traore, Djibril & Taylor, John R. N. & Ferruzzi, Mario & Ndiaye, Cheikh & Onyeoziri, Isiguzoro O. & Hamaker, Bruce R., 2021. "Measuring consumer acceptance of instant fortified millet products using affective tests and auctions in Dakar, Senegal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(3), March.
    2. Ganzach, Yoav & Mazursky, David, 1995. "Time dependent biases in consumer multi-attribute judgment," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 331-349, July.
    3. Mäenpää, Katariina & Kale, Sudhir H. & Kuusela, Hannu & Mesiranta, Nina, 2008. "Consumer perceptions of Internet banking in Finland: The moderating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 15(4), pages 266-276.
    4. Daniel R Clark & Dan Li & Dean A Shepherd, 2018. "Country familiarity in the initial stage of foreign market selection," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(4), pages 442-472, May.
    5. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    6. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
    7. Erfgen, Carsten & Zenker, Sebastian & Sattler, Henrik, 2015. "The vampire effect: When do celebrity endorsers harm brand recall?," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 155-163.
    8. Foroudi, Pantea & Melewar, T.C. & Gupta, Suraksha, 2014. "Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting," Journal of Business Research, Elsevier, vol. 67(11), pages 2269-2281.
    9. Wu, Fang & Swait, Joffre & Chen, Yuxin, 2019. "Feature-based attributes and the roles of consumers' perception bias and inference in choice," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 325-340.
    10. Kalogianni, Irini Tzimitra & Kamenidou, Irene & Priporas, Konstantinosvasilios & Tziakas, Vasilis, 2002. "Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 3(1), pages 1-14, January.
    11. Pomering, Alan & Johnson, Lester W., 2009. "Constructing a corporate social responsibility reputation using corporate image advertising," Australasian marketing journal, Elsevier, vol. 17(2), pages 106-114.
    12. Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017. "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business 17-12, Osaka University, Graduate School of Economics.
    13. Peter Balsarini & Claire Lambert & Maria M. Ryan & Martin MacCarthy, 2021. "Subjective Knowledge, Perceived Risk, and Information Search when Purchasing a Franchise: A Comparative Exploration from Australia," JRFM, MDPI, vol. 14(8), pages 1-17, July.
    14. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
    15. Hyun Joo Kwon & Mira Ahn & Jiyun Kang, 2021. "The Effects of Knowledge Types on Consumer Decision Making for Non-Toxic Housing Materials and Products," Sustainability, MDPI, vol. 13(19), pages 1-14, October.
    16. Grigorios, Lamprinakos & Magrizos, Solon & Kostopoulos, Ioannis & Drossos, Dimitrios & Santos, David, 2022. "Overt and covert customer data collection in online personalized advertising: The role of user emotions," Journal of Business Research, Elsevier, vol. 141(C), pages 308-320.
    17. Melo, Grace & Palma, Marco A. & Ribera, Luis A., 2024. "Are experts overoptimistic about the success of food market labeling information?," 2024 Annual Meeting, July 28-30, New Orleans, LA 343870, Agricultural and Applied Economics Association.
    18. Deli Yang & Mahmut Sonmez & Mario Gonzalez & Yi Liu & Carol Y. Yoder, 2019. "Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 717-732, November.
    19. Duane F. Alwin, 1997. "Feeling Thermometers Versus 7-Point Scales," Sociological Methods & Research, , vol. 25(3), pages 318-340, February.
    20. Lee, Jihyun & Lee, Yuri, 2015. "The interactions of CSR, self-congruity and purchase intention among Chinese consumers," Australasian marketing journal, Elsevier, vol. 23(1), pages 19-26.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:57:y:2004:i:2:p:108-124. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.