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The impact of social norms on rice farmers’ behavior of organic fertilizers application: mediating effect of value perception and moderating effect of education level
[Does the adoption of complex fertilizers contribute to fertilizer overuse? Evidence from rice production in China]

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  • Xiaoling Li
  • Xianrong Wu

Abstract

Existing research on farmers’ behavior of organic fertilizers application usually focuses on individual and household characteristics without considering external social characteristics and potential psychological factors. This paper uses the logistic regression model, mediating effect and moderating effect test method to investigate the influence mechanism of social norms on rice farmers’ behavior of organic fertilizers application. The empirical results show that firstly, social norms can effectively promote rice farmers to apply organic fertilizers. Secondly, the variables of value perception play a mediating role in the relationship between social norms and rice farmers’ behavior of organic fertilizers application. Thirdly, education level plays a significant moderating role in the relationship between social norms and rice farmers’ behavior of organic fertilizers application; the higher the education level of rice farmers, the stronger the positive impact of social norms on their behavior of organic fertilizers application. The results of this study provide an important scientific basis for encouraging rice farmers in developing countries and regions to apply organic fertilizer.

Suggested Citation

  • Xiaoling Li & Xianrong Wu, 2021. "The impact of social norms on rice farmers’ behavior of organic fertilizers application: mediating effect of value perception and moderating effect of education level [Does the adoption of complex ," International Journal of Low-Carbon Technologies, Oxford University Press, vol. 16(4), pages 1492-1503.
    • Handle: RePEc:oup:ijlctc:v:16:y:2021:i:4:p:1492-1503.
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    File URL: http://hdl.handle.net/10.1093/ijlct/ctab074
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    References listed on IDEAS

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    1. G. A. A. Wossink, 2003. "Biodiversity conservation by farmers: analysis of actual and contingent participation," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 30(4), pages 461-485, December.
    2. Savadogo, Kimseyinga & Reardon, Thomas & Pietola, Kyosti, 1998. "Adoption of improved land use technologies to increase food security in Burkina Faso: relating animal traction, productivity, and non-farm income," Agricultural Systems, Elsevier, vol. 58(3), pages 441-464, November.
    3. Elster, Jon, 1989. "Social Norms and Economic Theory," Journal of Economic Perspectives, American Economic Association, vol. 3(4), pages 99-117, Fall.
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    Cited by:

    1. Qianhui Ma & Shaofeng Zheng & Peng Deng, 2022. "Impact of Internet Use on Farmers’ Organic Fertilizer Application Behavior under the Climate Change Context: The Role of Social Network," Land, MDPI, vol. 11(9), pages 1-19, September.
    2. Feilong Weng & Xuan Liu & Xuexi Huo, 2023. "Impact of Internet Use on Farmers’ Organic Fertilizer Investment: A New Perspective of Access to Credit," Agriculture, MDPI, vol. 13(1), pages 1-13, January.
    3. Gang Cui & Zhicheng Liu, 2022. "The Impact of Environmental Regulations and Social Norms on Farmers’ Chemical Fertilizer Reduction Behaviors: An Investigation of Citrus Farmers in Southern China," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
    4. Qing Yang & Abdullah Al Mamun & Farzana Naznen & Muhammad Mehedi Masud, 2024. "Adoption of conservative agricultural practices among rural Chinese farmers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.

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