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Consumers' Variety Seeking Tendency with Respect to Foods: Measurement and Managerial Implications

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  • van Trijp, Hans C M
  • Steenkamp, Jan-Benedict E M

Abstract

Consumers' variety seeking tendency (intrinsic desire for variety) is recognized as an important characteristic that influences consumers' food choice behavior. Empirical studies in economics and marketing have not specifically focused on this consumer characteristic, but instead have approached the issue from the overt behavior side. Given the great many factors that may underlie variation in behavior, intrinsic desire for variety cannot be validly derived directly from observed behavior. Instead, a measure specifically tapping this consumer characteristic is required. In this paper a scale (VARSEEK) for measuring consumers' variety seeking tendency with respect to foods is developed. The construct validity of this VARSEEK-scale is investigated extensively and managerial implications are discussed. Copyright 1992 by Oxford University Press.

Suggested Citation

  • van Trijp, Hans C M & Steenkamp, Jan-Benedict E M, 1992. "Consumers' Variety Seeking Tendency with Respect to Foods: Measurement and Managerial Implications," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 19(2), pages 181-195.
    • Handle: RePEc:oup:erevae:v:19:y:1992:i:2:p:181-95
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    Cited by:

    1. Komal Nagar & Payal Gandotra, 2016. "Exploring Choice Overload, Internet Shopping Anxiety, Variety Seeking and Online Shopping Adoption Relationship: Evidence from Online Fashion Stores," Global Business Review, International Management Institute, vol. 17(4), pages 851-869, August.
    2. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.
    3. Stephen Bok & Daniel E. Martin & Erik Acosta & Maria Lee & James Shum, 2021. "Validation of the COVID-19 Transmission Misinformation Scale and Conditional Indirect Negative Effects on Wearing a Mask in Public," IJERPH, MDPI, vol. 18(21), pages 1-23, October.
    4. Caroline Lancelot Miltgen & Gaelle Pantin-Sohier & Bianca Grohmann, 2016. "Communicating Sensory Attributes and Innovation Through Food Product Labeling," Post-Print hal-01247599, HAL.
    5. Pascal Ohlhausen & Nina Langen, 2021. "Spontaneous Variety-Seeking Meal Choice in Business Canteens Impedes Sustainable Production," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    6. Heribert Gierl & Roland Helm & Stefan Stumpp, 2002. "Markentreue und Kaufintervalle bei langlebigen Konsumgütern," Schmalenbach Journal of Business Research, Springer, vol. 54(3), pages 215-232, May.
    7. Banerjee, Syagnik & Poddar, Amit, 2021. "Run-of-the-Mill or Avant Garde? Identifying restaurant category positioning and tastemakers from digital geo-location history," Journal of Business Research, Elsevier, vol. 130(C), pages 436-443.
    8. Gaëlle Pantin-Sohier & François Pantin & Alice Sohier & Rania Serhal, 2012. "L'Acceptation De L'Innovation Dans Le Secteur Vegetal : Une Etude Qualitative Exploratoire," Post-Print hal-01885825, HAL.
    9. Song, Fangqing & Hess, Stephane & Dekker, Thijs, 2018. "Accounting for the impact of variety-seeking: Theory and application to HSR-air intermodality in China," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 99-111.
    10. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco, 2019. "The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 267-278.
    11. Thiele, Silke & Weiss, Christoph R., 2001. "Variatio Delectat Consumer Demand for Food Diversity," FE Working Papers 0102, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.
    12. Shuyang Wang & Yun Liu & Yingying Du & Xingyuan Wang, 2021. "Effect of the COVID-19 Pandemic on Consumers’ Impulse Buying: The Moderating Role of Moderate Thinking," IJERPH, MDPI, vol. 18(21), pages 1-19, October.
    13. Galak, Jeff & Kim, Jinwoo & Redden, Joseph P., 2022. "Identifying the temporal profiles of hedonic decline," Organizational Behavior and Human Decision Processes, Elsevier, vol. 169(C).
    14. Dominika Mesinger & Aneta Ocieczek & Witold Kozirok & Tomasz Owczarek, 2023. "Attitudes of Young Tri-City Residents toward Game Meat in the Context of Food Neophobia and a Tendency to Look for Diversity in Food," IJERPH, MDPI, vol. 20(5), pages 1-22, February.
    15. Yoshinori Nakagawa & Koji Kotani, 2017. "Perceptive and socio-economic predictors of varied fruit and vegetable intake," Working Papers SDES-2017-1, Kochi University of Technology, School of Economics and Management, revised Feb 2017.
    16. François Lenglet, 2018. "FNS or the Varseek-scale? Proposals for a valid operationalization of neophilia," Post-Print halshs-02402036, HAL.
    17. Gaelle Pantin-Sohier & François Pantin & Alice Sohier & Laure Jacquemier & Rania Serhal, 2018. "Comprendre les conditions d’acceptation de l’innovation dans le secteur végétal," Post-Print hal-03224072, HAL.
    18. Ho, Shuay-Tsyr & Rickard, Bradley J., 2021. "Regulation and purchase diversity: Empirical evidence from the U.S. alcohol market," International Review of Law and Economics, Elsevier, vol. 68(C).
    19. Murray, Scott D. & Jin, Hyun Seung & Martin, Brett A.S., 2022. "The role of shopping orientation in variety-seeking behaviour," Journal of Business Research, Elsevier, vol. 145(C), pages 188-197.
    20. Giacalone, Davide & Jaeger, Sara R., 2016. "Better the devil you know? How product familiarity affects usage versatility of foods and beverages," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 120-138.
    21. Thiele, S. & Weiss, C., 2003. "Consumer demand for food diversity: evidence for Germany," Food Policy, Elsevier, vol. 28(2), pages 99-115, April.
    22. Gopalkrishnan R. Iyer & Markus Blut & Sarah Hong Xiao & Dhruv Grewal, 2020. "Impulse buying: a meta-analytic review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 384-404, May.
    23. Sunyee Yoon & Hyeongmin Christian Kim & Vicki MorwitzEditor & Simona BottiAssociate Editor, 2018. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1141-1156.
    24. Farrell, Terence C., 2001. "Modelling Meat Quality Attributes," 2001 Conference (45th), January 23-25, 2001, Adelaide, Australia 125624, Australian Agricultural and Resource Economics Society.

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