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The Short-Run Impact of the Healthy Incentives Pilot Program on Fruit and Vegetable Intake

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  • Jacob A. Klerman
  • Susan Bartlett
  • Parke Wilde
  • Lauren Olsho

Abstract

In response to low consumption levels of fruits and vegetables by Supplemental Nutrition Assistance Program (SNAP) participants, the USDA Food and Nutrition Service created the Healthy Incentives Pilot (HIP) to test the efficacy of providing a 30% incentive for purchases of targeted fruits and vegetables (TFVs). Four to six months after implementation, mean daily TFV intake for adult HIP participants was 0.22 cup-equivalents higher (24% higher) than for control-group SNAP participants. These impact estimates with a random-assignment research design generally agree with previously published nonexperimental elasticity estimates, which imply that a pure price reduction of 30% would increase fruit and vegetable consumption by about 20%.

Suggested Citation

  • Jacob A. Klerman & Susan Bartlett & Parke Wilde & Lauren Olsho, 2014. "The Short-Run Impact of the Healthy Incentives Pilot Program on Fruit and Vegetable Intake," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 96(5), pages 1372-1382.
    • Handle: RePEc:oup:ajagec:v:96:y:2014:i:5:p:1372-1382.
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    File URL: http://hdl.handle.net/10.1093/ajae/aau023
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    Cited by:

    1. Prell, Mark & Smallwood, David, 2017. "Comparing Alternative Economic Mechanisms To Increase Fruit and Vegetable Purchases," Economic Information Bulletin 256715, United States Department of Agriculture, Economic Research Service.
    2. Susan Chen & Le Wang, 2021. "SNAP participation, diet quality, and obesity: robust evidence with estimation techniques without external instrumental variables," Empirical Economics, Springer, vol. 61(3), pages 1641-1667, September.
    3. Waehrer, Geetha & Deb, Partha & Decker, Sandra L., 2015. "Did the 2009 American Recovery and Reinvestment Act affect dietary intake of low-income individuals?," Economics & Human Biology, Elsevier, vol. 19(C), pages 170-183.
    4. Leschewski, Andrea M. & Weatherspoon, Dave D., 2017. "SNAP Household Food Expenditures Using Non-SNAP Payment Methods," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259139, Agricultural and Applied Economics Association.
    5. Carroll, Kathryn A. & Samek, Anya, 2018. "Field experiments on food choice in grocery stores: A ‘how-to’ guide," Food Policy, Elsevier, vol. 79(C), pages 331-340.
    6. Pourya Valizadeh & Shu Wen Ng, 2021. "Would A National Sugar‐Sweetened Beverage Tax in the United States Be Well Targeted?," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(3), pages 961-986, May.
    7. Lusk, Jayson L. & Weaver, Amanda, 2017. "An experiment on cash and in-kind transfers with application to food assistance programs," Food Policy, Elsevier, vol. 68(C), pages 186-192.
    8. Just, David R. & Gabrielyan, Gnel, 2018. "Influencing the food choices of SNAP consumers: Lessons from economics, psychology and marketing," Food Policy, Elsevier, vol. 79(C), pages 309-317.
    9. Chien‐Yu Lai & John A List & Anya Samek, 2020. "Got Milk? Using Nudges to Reduce Consumption of Added Sugar," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(1), pages 154-168, January.
    10. Grindal, Todd & Wilde, Parke & Schwartz, Gabe & Klerman, Jacob & Bartlett, Susan & Berman, Danielle, 2016. "Does food retail access moderate the impact of fruit and vegetable incentives for SNAP participants? Evidence from western Massachusetts," Food Policy, Elsevier, vol. 61(C), pages 59-69.
    11. Cornelsen, Laura & Mazzocchi, Mario & Smith, Richard D., 2019. "Fat tax or thin subsidy? How price increases and decreases affect the energy and nutrient content of food and beverage purchases in Great Britain," Social Science & Medicine, Elsevier, vol. 230(C), pages 318-327.
    12. Vincenzina Caputo & Jayson L. Lusk, 2020. "What agricultural and food policies do U.S. consumers prefer? A best–worst scaling approach," Agricultural Economics, International Association of Agricultural Economists, vol. 51(1), pages 75-93, January.
    13. Alyssa J. Moran & Yuxuan Gu & Sasha Clynes & Attia Goheer & Christina A. Roberto & Anne Palmer, 2020. "Associations between Governmental Policies to Improve the Nutritional Quality of Supermarket Purchases and Individual, Retailer, and Community Health Outcomes: An Integrative Review," IJERPH, MDPI, vol. 17(20), pages 1-23, October.
    14. Mark, Senia & Senarath, Dharmasena, 2016. "Ascertaining the Role of Socio-Economic-Demographic and Government Food Policy Related Factors on the Per Capita Intake of Dietary Fiber Derived from Consumption of Various Foods in the United States," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235757, Agricultural and Applied Economics Association.

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