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A Model of Price Determination for Fresh Produce with Application to California Iceberg Lettuce

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  • Richard J. Sexton
  • Mingxia Zhang

Abstract

Most fresh produce commodities are highly perishable. Thus, supply at any time is fixed at prices above marginal harvest costs. In this paper we develop a model of short-run farm price determination for produce commodities that incorporates this key structural feature and also allows for imperfect competition in price determination. The model is empirically manifest in a switching regression framework and applied to California iceberg lettuce. Results support the general model relative to a model restricted to competitive behavior and suggest that retailer/buyers capture most of the rents from lettuce production and sale. Copyright 1996, Oxford University Press.

Suggested Citation

  • Richard J. Sexton & Mingxia Zhang, 1996. "A Model of Price Determination for Fresh Produce with Application to California Iceberg Lettuce," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 924-934.
    • Handle: RePEc:oup:ajagec:v:78:y:1996:i:4:p:924-934
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    Cited by:

    1. Li, Chenguang & Sexton, Richard J., 2009. "Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare," 2009 Conference, August 16-22, 2009, Beijing, China 51720, International Association of Agricultural Economists.
    2. Hugo Pedro Boff, 2004. "The Supply Of Perishable Goods," Econometric Society 2004 Latin American Meetings 306, Econometric Society.
    3. Vassalos, Michael & Dillon, Carl R. & Coolong, Timothy, 2013. "Optimal Land Allocation and Production Timing for Fresh Vegetable Growers under Price and Production Uncertainty," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(4), pages 1-16, November.
    4. David M. McEvoy & Sylvia Brandt & Sven Anders, 2009. "The Effects of ITQ Management on Fishermen’s Welfare When the Processing Sector Is Imperfectly Competitive," Land Economics, University of Wisconsin Press, vol. 85(3), pages 470-484.
    5. Mohammad Omrani & Mohammad Nabi Shahiki Tash & Ahmad Akbari, 2017. "Price Transmission in Iranian Wholesale-retail Meat Market: Implications for Market Power," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 594-601.
    6. Johan F.M. Swinnen & Anneleen Vandeplas, 2010. "Market power and rents in global supply chains," Agricultural Economics, International Association of Agricultural Economists, vol. 41(s1), pages 109-120, November.
    7. Crespi, John M. & Xia, Tian & Jones, Rodney D., 2008. "Competition, Bargaining Power, and the Cattle Cycle," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6263, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Bohorova, Svetlana & Scrimgeour, Frank G., 2000. "Evaluating The Potential Productivity Gains Associated With Biotechnological Improvement: The Case Of Kiwifruit In New Zealand," Transitions in Agbiotech: Economics of Strategy and Policy, June 24-25, 1999, Washington, D.C. 25995, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    9. Li, Lan & Carman, Hoy F. & Sexton, Richard J., 2005. "Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies," 2005 Annual meeting, July 24-27, Providence, RI 19498, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Øystein Foros & Hans Jarle Kind & Jan Yngve Sand, 2009. "Slotting Allowances and Manufacturers' Retail Sales Effort," Southern Economic Journal, John Wiley & Sons, vol. 76(1), pages 266-282, July.
    11. Ashley Spalding & Rachael E. Goodhue & Kristin Kiesel & Richard J. Sexton, 2023. "Economic impacts of food safety incidents in a modern supply chain: E. coli in the romaine lettuce industry," American Journal of Agricultural Economics, John Wiley & Sons, vol. 105(2), pages 597-623, March.
    12. Moranga, Lawrence Ongwae & Otieno, David Jakinda & Oluoch-Kosura, Willis, 2016. "Analysis Of Factors Influencing Tomato Farmers’ Willingness To Adopt Innovative Timing Approaches For Management Of Climate Change Effects In Taita Taveta County, Kenya," Dissertations and Theses 269270, University of Nairobi, Department of Agricultural Economics.
    13. Kusumastuti, Ratih Dyah & Donk, Dirk Pieter van & Teunter, Ruud, 2016. "Crop-related harvesting and processing planning: a review," International Journal of Production Economics, Elsevier, vol. 174(C), pages 76-92.
    14. Paulson Nicholas D & Katchova Ani L & Lence Sergio H, 2010. "An Empirical Analysis of the Determinants of Marketing Contract Structures for Corn and Soybeans," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-25, May.
    15. Paulson Nicholas D & Katchova Ani L & Lence Sergio H, 2010. "An Empirical Analysis of the Determinants of Marketing Contract Structures for Corn and Soybeans," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-25, May.
    16. Nganje, William E. & Koo, Won W. & Johnson, D. Demcey & Park, Joon J. & Taylor, Richard D., 2000. "Operational Efficiency Of Us/Canada Wheat Pool: A Game Theory Analysis," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36439, Western Agricultural Economics Association.
    17. Kachel, Yael & Finkelsthain, Israel, 2009. "Antitrust Legislation and Cooperation in Fish Marketing," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 37(2), pages 1-23.
    18. Sobczak, Wioleta & Kanetkar, Vinay, 2022. "Price Dependence in the Supply Chain on the Mushroom Market in Canada," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 13(01), January.
    19. Sexton, Richard J., 1990. "The Role of Cooperatives in Increasingly Concentrated Agricultural Markets," Cooperatives: Their Importance in the Future Food and Agricultural System - FAMC 1990 Conference 265909, Food and Agricultural Marketing Consortium (FAMC).
    20. Hugo Pedro Boff, 2001. "A oferta de Bens Perecíveis: Estimativas para o Mercado Varejista Carioca," Anais do XXIX Encontro Nacional de Economia [Proceedings of the 29th Brazilian Economics Meeting] 052, ANPEC - Associação Nacional dos Centros de Pós-Graduação em Economia [Brazilian Association of Graduate Programs in Economics].
    21. Carlo Russo & Rachael Goodhue, 2018. "Farmgate prices, retail prices, and supermarkets' pricing decisions: An integrated approach," Agribusiness, John Wiley & Sons, Ltd., vol. 34(1), pages 24-43, December.
    22. Carman, Hoy F. & Li, Lan & Sexton, Richard J., 2009. "An Economic Evaluation of the Hass Avocado Promotion Order’s First Five Years," Research Reports 121697, University of California, Davis, Giannini Foundation.
    23. Dale J. Menkhaus & Owen R. Phillips & Allison F. M. Johnston & Alla V. Yakunina, 2003. "Price Discovery in Private Negotiation Trading with Forward and Spot Deliveries," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 89-107.
    24. Li, Chenguang & Sexton, Richard J., 2013. "Grocery-Retailer Pricing Behavior with Implications for Farmer Welfare," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), pages 1-18, August.
    25. Ram Acharya & Henry Kinnucan & Steven Caudill, 2011. "Asymmetric farm-retail price transmission and market power: a new test," Applied Economics, Taylor & Francis Journals, vol. 43(30), pages 4759-4768.

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