Marketing And Innovation: Young People'S Attitude Towards New Products
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References listed on IDEAS
- A. Coskun Samli, 2011. "From Imagination to Innovation," Springer Books, Springer, number 978-1-4614-0854-3, July.
- Daniel Lederman, 2010. "An international multilevel analysis of product innovation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(4), pages 606-619, May.
- Sorescu, Alina & Frambach, Ruud T. & Singh, Jagdip & Rangaswamy, Arvind & Bridges, Cheryl, 2011. "Innovations in Retail Business Models," Journal of Retailing, Elsevier, vol. 87(S1), pages 3-16.
- Alexander Frenzel & Hariolf Grupp, 2009. "Using models of innovation diffusion to forecast market success: a practitioners' guide," Research Evaluation, Oxford University Press, vol. 18(1), pages 39-50, March.
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More about this item
Keywords
radical innovation; incremental innovation; marketing; young consumers; Romania;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- N70 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - General, International, or Comparative
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
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