Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm
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- McCarty, John A. & Hastak, Manoj, 2007. "Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression," Journal of Business Research, Elsevier, vol. 60(6), pages 656-662, June.
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More about this item
Keywords
market segmentation; profiling segments; telecommunication services; k-mean cluster; relationship marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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