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Consumerism as a Source for Innovation and Product Development

Author

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  • Milanka Slavova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

Consumerism is a term that has undergone variety of changes in its meanings. There are a lot of overlapping and contradictions in its usage and interaction with innovation. The aim of the article is to explore consumerism as a source of innovation by doing a literature review. The diversity of meanings as well as the common features and the differences in their manifestation in the various parts of the world is the basis for exploring consumerism as a reason for innovation and product development from three major aspects: (i) consumerism as a driver of economic growth; (ii) consumerism as protection of consumer rights; and (iii) consumerism as customers’empowerment. The diverse concepts of consumerism determine a variety of effects on innovation and new product development in the companies. They can be summarized as a constant search for co-created sustainable and shared value innovations.

Suggested Citation

  • Milanka Slavova, 2014. "Consumerism as a Source for Innovation and Product Development," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 5-19, April.
  • Handle: RePEc:nwe:eajour:y:2014:i:2:p:5-19
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    References listed on IDEAS

    as
    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211.
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    More about this item

    Keywords

    New product development; Consumerism; Crowdsourcing; Frugal Innovation; Social Innovation;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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