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Demand for Lottery Gambling: Evaluating Price Sensitivity Within a Portfolio of Lottery Games

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  • Michael A. Trousdale
  • Richard A. Dunn

Abstract

This article introduces a new approach to analyzing whether lottery games are complements or substitutes, and whether a portfolio of lottery games is optimally priced. We estimate Barten’s synthetic differential demand system for the on-line lottery games operated by the Texas Lottery Commission. The demand system approach imposes theory-consistent demand restrictions that allow identifcation of parameters for games without price variation. We use the estimated parameters from the Barten model to construct expenditure and price elasticities. Results indicate that on-line games in Texas are generally substitutes for one another and the portfolio of games is not priced to maximize proft.

Suggested Citation

  • Michael A. Trousdale & Richard A. Dunn, 2014. "Demand for Lottery Gambling: Evaluating Price Sensitivity Within a Portfolio of Lottery Games," National Tax Journal, National Tax Association;National Tax Journal, vol. 67(3), pages 595-620, September.
    • Handle: RePEc:ntj:journl:v:67:y:2014:i:3:p:595-620
    DOI: 10.17310/ntj.2014.3.04
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    Cited by:

    1. Will E. Cummings & Douglas M. Walker & Chad D. Cotti, 2017. "The Effect Of Casino Proximity On Lottery Sales: Evidence From Maryland," Contemporary Economic Policy, Western Economic Association International, vol. 35(4), pages 684-699, October.
    2. Edmund R. Thompson & Gerard P. Prendergast & Gerard H. Dericks, 2021. "Personality, Luck Beliefs, and (Non-?) Problem Lottery Gambling," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(2), pages 703-722, April.

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