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„Und wie fanden Sie es heute Abend?“ Eine empirische Analyse des Zuschauerurteils im Sprechtheater

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  • Jobst, Johanna
  • Boerner, Sabine

Abstract

We investigate which factors contribute to a visitor’s overall evaluation of his visit to the theater. More precisely, the paper aims at answering the following questions: 1) What is the impact of primary service and servicescape on a visitor‘s overall evaluation of his or her visit to the theater? 2) What is the impact of a visitor’s personal response (i.e., cognitive, emotional, and conative response) on his or her overall evaluation of a visit to the theater? Building on a qualitative study, we report the results of a quantitative study of 2,795 visitors viewing 44 performances in 12 German-speaking theaters.

Suggested Citation

  • Jobst, Johanna & Boerner, Sabine, 2014. "„Und wie fanden Sie es heute Abend?“ Eine empirische Analyse des Zuschauerurteils im Sprechtheater," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 37(4), pages 253-270.
    • Handle: RePEc:nms:zoegun:10.5771/0344-9777-2014-4-253
    DOI: 10.5771/0344-9777-2014-4-253
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    References listed on IDEAS

    as
    1. Victoria Ateca-Amestoy, 2008. "Determining heterogeneous behavior for theater attendance," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(2), pages 127-151, June.
    2. Michela Mari & Sara Poggesi, 2013. "Servicescape cues and customer behavior: a systematic literature review and research agenda," The Service Industries Journal, Taylor & Francis Journals, vol. 33(2), pages 171-199, February.
    3. Zannie Giraud Voss & Veronique Cova, 2006. "How sex differences in perceptions influence customer satisfaction: a study of theatre audiences," Post-Print hal-01822696, HAL.
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