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The Perception of Information by Economic Agents on the Dairy Market

Author

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  • Renata Hrubá

    (Mezouň 23, 267 18 Beroun, pošta Karlštejn, Czech Republic)

Abstract

In this study, data from a sample of Czech consumers are used to test the hypothesis that consumer behavior is influenced by attitude to global problem related to food. The model is estimated using probit analysis to predict food label use in deciding for a new cheese product. It is possible to draw conclusion about the attitude to global food issue that might's change consumer behavior.

Suggested Citation

  • Renata Hrubá, 2016. "The Perception of Information by Economic Agents on the Dairy Market," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(5), pages 1709-1715.
    • Handle: RePEc:mup:actaun:actaun_2016064051709
    DOI: 10.11118/actaun201664051709
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    References listed on IDEAS

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    5. Zepeda, Lydia & Leviten-Reid, Catherine, 2004. "Consumers' Views on Local Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(3), pages 1-6, November.
    6. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
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