Humour in Experiential Marketing Campaigns and its Perception by Czech University Students
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DOI: 10.11118/actaun201563020587
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References listed on IDEAS
- Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
- Vít Chlebovský & Vítězslav Plšek, 2012. "Research on Czech firms' marketing communication based on social media networks," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(7), pages 111-118.
- Canan Ay & Pinar Aytekin & Sinan Nardali, 2010. "Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising," American Journal of Economics and Business Administration, Science Publications, vol. 2(3), pages 280-286, September.
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Cited by:
- Vít Chlebovský, 2015. "Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(5), pages 1653-1659.
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Keywords
marketing communication; new trends; experiential marketing; humour;All these keywords.
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