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Challenges in Measuring International Strategic Performance in Professional Team Sports - Two Case Studies from Hungary

Author

Listed:
  • Miklós Kozma

    (Corvinus University of Budapest)

  • Annamária Kazai Ónodi

    (Corvinus University of Budapest)

Abstract

We analysed the key strategic challenges in measuring performance of professional sports clubs in international context by using the case study methodology. The analysis of the examined handball and football clubs revealed that domestic success is a weak indicator of international success. Also, the occasional surge in international revenues is challenging to translate into a sustainable flow of revenues. Moreover, through a strategically driven process the social benefits of clubs services can become relevant to international markets. We argue that the findings from the professional sports sector can be transferable to other business fields in terms of the complex relationships between the analysed performance drivers.

Suggested Citation

  • Miklós Kozma & Annamária Kazai Ónodi, 2017. "Challenges in Measuring International Strategic Performance in Professional Team Sports - Two Case Studies from Hungary," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 13(01), pages 85-96.
    • Handle: RePEc:mic:tmpjrn:v:13:y:2017:i:01:p:85-96
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    References listed on IDEAS

    as
    1. Miklos Kozma & Krisztina Andras, 2016. "A Typology of International Strategies for Hungarian Professional Sports Clubs," Management, University of Primorska, Faculty of Management Koper, vol. 11(1), pages 7-27.
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    4. Zsolt Havran & Krisztina András, 2014. "Regional Export Efficiency in the Market of Football Players," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 10(02), pages 3-15.
    5. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
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    More about this item

    Keywords

    sport; strategy; case study; performance measurement; internationalisation;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other

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