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A Typology of International Strategies for Hungarian Professional Sports Clubs

Author

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  • Miklos Kozma

    (Corvinus University of Budapest, Hungary)

  • Krisztina Andras

    (Corvinus University of Budapest, Hungary)

Abstract

The objective of our research project was to examine how league strength explains the observed differences between the international strategies of professional sports clubs in Hungary. Three case studies were made primarily based on the content analysis of management interviews, cross-checked with data from sports databases and corporate documentation. Through our analysis we identified three types of international strategy followed by professional sports clubs in Hungary. The typology highlights the importance of having a competitive product professional clubs may bring to the international marketplace. Hence, governments and local municipalities are advised to focus their support on sports where there is a team with reasonable chance to win trophies at international level. For club managers, the implication is that strategic focus on improving service provision and sales is critical even if they receive windfall support from government.

Suggested Citation

  • Miklos Kozma & Krisztina Andras, 2016. "A Typology of International Strategies for Hungarian Professional Sports Clubs," Management, University of Primorska, Faculty of Management Koper, vol. 11(1), pages 7-27.
    • Handle: RePEc:mgt:youmng:v:11:y:2016:i:1:p:7-27
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    References listed on IDEAS

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    1. Oliver Budzinski, 2011. "The Institutional Framework for Doing Sports Business: Principles of EU Competition Policy in Sports Markets," Working Papers 108/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    2. Arne Feddersen & Wolfgang Maennig, 2005. "Trends in Competitive Balance: Is there Evidence for Growing Imbalance in Professional Sport Leagues?," Working Papers 0012005, Chair for Economic Policy, University of Hamburg.
    3. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    4. John H Dunning, 1988. "The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(1), pages 1-31, March.
    5. Miklós Kozma & Krisztina András, 2014. "Winning in Europe: International Strategies for Hungarian Professional Sports Clubs," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 2(4), pages 31-49.
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    Cited by:

    1. Miklós Kozma & Annamária Kazai Ónodi, 2017. "Challenges in Measuring International Strategic Performance in Professional Team Sports - Two Case Studies from Hungary," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 13(01), pages 85-96.

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