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Marketing strategy determinants of export performance: a meta-analysis

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  • Leonidou, Leonidas C.
  • Katsikeas, Constantine S.
  • Samiee, Saeed

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  • Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:1:p:51-67
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    References listed on IDEAS

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    1. Leonidas C Leonidou & Constatine S Katsikeas, 1996. "The Export Development Process: An Integrative Review of Empirical Models," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(3), pages 517-551, September.
    2. Gregory G. Dess & Richard B. Robinson, 1984. "Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit," Strategic Management Journal, Wiley Blackwell, vol. 5(3), pages 265-273, July.
    3. Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
    4. D. A. Tookey, 1964. "Factors Associated With Success In Exporting," Journal of Management Studies, Wiley Blackwell, vol. 1(1), pages 48-66, March.
    5. S Tamer Cavusgil & Shaoming Zou & G M Naidu, 1993. "Product and Promoting Adaptation in Export Ventures: An Empirical Investigation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(3), pages 479-506, September.
    6. Robert G Cooper & Elko J Kleinschmidt, 1985. "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(1), pages 37-55, March.
    7. Carl H Christensen & Angela da Rocha & Rosane Kerbel Gertner, 1987. "An Empirical Investigation of Factors Influencing Exporting Success of Brazilian Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(3), pages 61-77, September.
    8. Shoham, Aviv & Albaum, Gerald, 1994. "The effects of transfer of marketing methods on export performance: an empirical examination," International Business Review, Elsevier, vol. 3(3), pages 219-241, September.
    9. Luis V Dominguez & Carlos G Sequeira, 1993. "Determinants of LDC Exporters′ Performance: A Cross-National Study*," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(1), pages 19-40, March.
    10. Koh, Anthony C. & Robicheaux, Robert A., 1988. "Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers," Journal of Business Research, Elsevier, vol. 17(3), pages 249-258, November.
    11. Culpan, Refik, 1989. "Export behavior of firms: Relevance of firm size," Journal of Business Research, Elsevier, vol. 18(3), pages 207-218, May.
    12. Kaynak, Erdener & Kuan, Wellington Kang-yen, 1993. "Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms," Journal of Business Research, Elsevier, vol. 27(1), pages 33-49, May.
    13. Fraser, Cynthia & Hite, Robert E., 1990. "Impact of international marketing strategies on performance in diverse global markets," Journal of Business Research, Elsevier, vol. 20(3), pages 249-262, May.
    14. Warren J Bilkey, 1982. "Variables Associated with Export Profitability," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(2), pages 39-55, June.
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