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Evaluating the HR Dimension of CSR in a Strategic Approach

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  • Diana Corina Gligor-Cimpoieru

Abstract

For the past decades CSR - Corporate Social Responsibility – has captured the interest of practitioners and academics, but in spite of all of the CSR literature and CSR programs implemented, the concept is still intensively debated and not fully understood from its perspective of generating long-term benefits for both business organizations and their various stakeholders in a win-win strategic approach. An approach to CSR that is mainly philanthropic and focused on the image benefit, which we describe as traditional, is still dominant. In this context the Human Resources (HR) dimension of CSR tends to be overlooked as a less visible component of CSR initiatives, thus the potential CSR benefits that could be generated for employees and employers are not acknowledged. With this paper we aim at underlining the most important aspects of human resources management to take into consideration when designing CSR programmes dedicated to employees. We present a proposed evaluating instrument designed and tested inside a Romanian business organization.

Suggested Citation

  • Diana Corina Gligor-Cimpoieru, 2015. "Evaluating the HR Dimension of CSR in a Strategic Approach," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 11(02), pages 3-12.
    • Handle: RePEc:mic:tmpjrn:v:11:y:2015:i:02:p:3-12
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    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2015/02/TMP_2015_02_01.pdf
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    References listed on IDEAS

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    1. Sprinkle, Geoffrey B. & Maines, Laureen A., 2010. "The benefits and costs of corporate social responsibility," Business Horizons, Elsevier, vol. 53(5), pages 445-453, September.
    2. Graafland, J.J. & Eijffinger, S.C.W. & Smid, H., 2004. "Benchmarking of corporate social responsibility: Methodological problems and robustness," MPRA Paper 20771, University Library of Munich, Germany.
    3. Luis Perez-Batres & Jonathan Doh & Van Miller & Michael Pisani, 2012. "Stakeholder Pressures as Determinants of CSR Strategic Choice: Why do Firms Choose Symbolic Versus Substantive Self-Regulatory Codes of Conduct?," Journal of Business Ethics, Springer, vol. 110(2), pages 157-172, October.
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    More about this item

    Keywords

    corporate social responsibility; human resources; strategic approach; evaluation instrument; stakeholders;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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