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Factors of Perception in Novel Food Consumption

Author

Listed:
  • Gabriel Lagunes Martinez
  • Štefan Bojnec

    (University of Primorska, Slovenia)

Abstract

This paper aims to analyze factors of novel food consumption. The study was conducted in Maribor, Slovenia. Two hundred respondents from two age groups are included in the sample: between 18 and 35 years and between 36 and 55 years. The analysis focuses on quantitative and qualitative factors. The respondent age is the predominant variable to test hypothesis. The Pearson correlation and analysis of variance are used in the empirical analysis. The results show that qualitative factors explained greater statistical differences than quantitative.

Suggested Citation

  • Gabriel Lagunes Martinez & Štefan Bojnec, 2014. "Factors of Perception in Novel Food Consumption," Management, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 117-130.
    • Handle: RePEc:mgt:youmng:v:9:y:2014:i:2:p:117-130
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    References listed on IDEAS

    as
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    3. Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
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