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Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry

Author

Listed:
  • Asa Romeo Asa

    (Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia)

  • Dennis Tsanga

    (Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia)

  • Christeline Januarie

    (Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia)

  • Mekelaye Kamati

    (Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia)

Abstract

The purpose of this paper is to analyse the effectiveness of technological innovation as a strategy for driving competitive advantage and increasing market share in the Namibian banking sector. A comprehensive literature review was done with the collaboration of a quantitative research approach to draw data relating to technological innovations and their impact on competitive advantage. Employees at Nedbank and FNB in Windhoek were selected as respondents representing the entire Namibian banking sector population. The findings revealed a positive correlation between technological innovations as a strategy and competitive advantage and increased market share. The current fourth industrial revolution (4IR) expects organisations, banks in particular to tailor make their strategies to technological advancements the revolutions brings with else risk losing market share to existing competitors and emerging challenger banks.

Suggested Citation

  • Asa Romeo Asa & Dennis Tsanga & Christeline Januarie & Mekelaye Kamati, 2021. "Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 8(1), pages 68-72, November.
    • Handle: RePEc:mgs:ijmsba:v:8:y:2021:i:1:p:68-72
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.81.1006
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    References listed on IDEAS

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    3. Tomac Cater & Danijel Pucko, 2010. "Factors of effective strategy implementation: Empirical evidence from Slovenian business practice," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 15(3), pages 207-236.
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    5. Tope Samson Abiodun, 2017. "An Examination of the Relationships Between Different Types of Innovation and Firm Performance and the Mediating Effect of Radical and Incremental Innovations on These Relationships," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 3(5), pages 38-58, December.
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    Cited by:

    1. Johanna Pangeiko Nautwima & Asa Romeo Asa, 2022. "The Impact of Quality Service on Customer Satisfaction in the Banking Sector amidst Covid-19 Pandemic: A Literature Review for the State of Current Knowledge," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 8(3), pages 31-38, March.

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    More about this item

    Keywords

    Strategy; strategic management; competitive advantage; technological innovation;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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