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A Comparative Study of Tastes and Preferences for Local and Foreign Wines in Bulgaria

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  • Petyo Boshnakov

    (Department of International Economic Relations, University of Economics, Varna, Bulgaria)

Abstract

On the base of semantic differential instrument we assess the main factors in wine demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as wine in Bulgaria. Given the fact that Bulgarian customers only recently received the possibility to taste imported wines, we find that foreign wines are evaluated mainly through the prejudice of past knowledge, not linked to the actual product. Most likely the demand for wine in Bulgaria will continue to be focused on local products. Furthermore we examine how the region of origin determines tastes and preferences for consuming a specific type of wine and the price the consumer is ready to pay.

Suggested Citation

  • Petyo Boshnakov, 2016. "A Comparative Study of Tastes and Preferences for Local and Foreign Wines in Bulgaria," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(11), pages 33-39, October.
    • Handle: RePEc:mgs:ijmsba:v:2:y:2016:i:11:p:33-39
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.211.1004
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    References listed on IDEAS

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    1. Henry Kaiser, 1958. "The varimax criterion for analytic rotation in factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 23(3), pages 187-200, September.
    2. John Horn, 1965. "A rationale and test for the number of factors in factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 30(2), pages 179-185, June.
    3. Petyo BOSHNAKOV & Georgi MARINOV, 2013. "A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 5-10, November.
    4. Petyo Boshnakov, 2015. "A Comparative Study of Tastes and Preferences for Local and Foreign Wines in Bulgaria," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    5. repec:cmj:journl:y:2013:i:29:boshnakov is not listed on IDEAS
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    More about this item

    Keywords

    Demand for wine; Bulgarian wine; Regional varieties of wine;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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