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A Moderated Mediation Effect of Online Time Spent on Internet Content Awareness, Perceived Online Hate Speech and Helping Attitudes Disposal of Bystanders

Author

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  • Dana Rad

    (Assoc.Prof.PhD, Aurel Vlaicu University of Arad, Arad, Romania)

  • Edgar Demeter

    (Assist.Prof.PhD, Aurel Vlaicu University of Arad, Arad, Romania)

Abstract

Digital counter narratives have proved to be a consistent support to victims of online speech as they are defined as online narrative activities and actions, mostly verbal that have as effect the lowering of the negative psychological distress caused by hate speech (HS) over their victims. Internet content awareness (ICA) has an indirect significant effect on the relationship between perceived online HS and helping attitudes disposal towards the victim of HS, moderated by the online time spent by youth. Does internet content awareness (ICA) influence the helping attitudes disposal of bystanders in an online hate speech situation? Is the indirect effect of ICA mediation significant in triggering the helping attitudes towards the victims? Does the online time spent by youth moderates this relationship? These are the questions proposed by this research funded by Erasmus+ project Hate’s Journey. Our research team has designed an online questionnaire addressing 206 youth from Latvia, Turkey, Spain and Romania. We have used a moderated mediation model (Model 7 from Process Hayes). The key finding of this research is that in an online hate speech situation, the more aware a person is regarding the online content, the more helping attitudes will show towards the victim of HS, under the conditioning of less and medium time spent online. Conclusions and discussions will focus on the argumentation of results with regards to emergent behaviour paradigm.

Suggested Citation

  • Dana Rad & Edgar Demeter, 2020. "A Moderated Mediation Effect of Online Time Spent on Internet Content Awareness, Perceived Online Hate Speech and Helping Attitudes Disposal of Bystanders," Postmodern Openings, Editura Lumen, Department of Economics, vol. 11(2Sup1), pages 107-124, September.
    • Handle: RePEc:lum:rev3rl:v:11:y:2020:i:2sup1:p:107-124
    DOI: https://doi.org/10.18662/po/11.2Sup1/182
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    References listed on IDEAS

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    1. George E. Johnson, 1997. "Changes in Earnings Inequality: The Role of Demand Shifts," Journal of Economic Perspectives, American Economic Association, vol. 11(2), pages 41-54, Spring.
    2. Dana Timar Rad & Tiberiu Dughi & Alina Roman & Sonia Ignat, 2019. "Perspectives of Consent Silence in Cyberbullying," Postmodern Openings, Editura Lumen, Department of Economics, vol. 10(2), pages 57-73, June.
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    Cited by:

    1. Dana Rad & Gavril Rad, 2021. "Theory of Change in Digital Behavior Change Interventions (Dbcis) And Community-Based Change Initiatives - A General Framework," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 554-569, July.
    2. Dana Rad & Gavril Rad, 2021. "Theory of Change and agile community digital psychological interventions," Technium Social Sciences Journal, Technium Science, vol. 20(1), pages 632-642, June.

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    More about this item

    Keywords

    perceived online hate speech; moderated mediation; emergent behavior; online time spent; internet content awareness; helping attitudes disposal of bystanders;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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