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Living Communist History in the Living Room: The Communist Consumer Museum in Timisoara, Romania

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  • Claudiu Constantin Oancea

    (University of Bucharest)

Abstract

The aim of this article is to construe the Communist Consumer Museum in Timişoara, Romania, as a realm of communist everyday life memory in the current historical context, marked by an upsurge of both nostalgia and cultural entrepreneurship. The article identifies this Museum as an alternative one, in which the remembrance of everyday consumption, ideology, popular and official culture presupposes an affective interaction of the visitor with a series of material artifacts and household objects from the communist everyday life. For the analysis of this museum I will rely on written and oral history interviews, as well as on participant observation and theoretical approaches to memory, nostalgia, and entrepreneurship studies. In construing this project, I will go beyond the received wisdom of mere nostalgia, while taking into account the entrepreneurial private project of its initiators, as well as the multitude of perspectives on the museum, which arise from the way it is conceived. Thus, by being an unofficial initiative and devoid of a state agenda, the Communist Consumer Museum produces a democratization of the approach to history. While the setting itself is not authentic, mainly because of it being housed in a villa which precedes the communist era, as well as because of the amount of material artifacts, which turn the “apartment” into a post factum conglomerate of objects, I argue that it is the very accumulation of such artifacts within the museum that offers its viewers the opportunity of choice.

Suggested Citation

  • Claudiu Constantin Oancea, 2020. "Living Communist History in the Living Room: The Communist Consumer Museum in Timisoara, Romania," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Filosofie si Stiinte umaniste/ Logos Universality Mentality Education Novelty - Section: Philosophy and Humanistic Sciences, Editura Lumen, Department of Economics, vol. 8(1), pages 08-19, June.
    • Handle: RePEc:lum:rev16f:v:8:y:2020:i:1:p:08-19
    DOI: https://doi.org/10.18662/lumenphs/8.1/32
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    References listed on IDEAS

    as
    1. Sergio Sparviero, 2019. "The Case for a Socially Oriented Business Model Canvas: The Social Enterprise Model Canvas," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 10(2), pages 232-251, May.
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    3. Byungku Lee & Louise Kelly, 2019. "Cultural leadership ideals and social entrepreneurship: an international study," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 10(1), pages 108-128, January.
    4. Lance R. Newey, 2018. "‘Changing the System’: Compensatory versus Transformative Social Entrepreneurship," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 9(1), pages 13-30, January.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    entrepreneurship; post-communist memory; nostalgia; museum; oral history;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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