IDEAS home Printed from https://ideas.repec.org/a/lrc/larijb/v6y2016i6p59-67.html
   My bibliography  Save this article

A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US

Author

Listed:
  • Jyotirmoy Samanta

    (Department of Management Studies, National Institute of Technology, Durgapur-713209, West Bengal, India.)

  • Neelotpaul Banerjee

    (Department of Management Studies, National Institute of Technology, Durgapur-713209, West Bengal, India)

Abstract

In the hasty budding plethoric technological space, mobile technology & devices play a noteworthy role. It’s imperative to take a cognizance of the fact that mobile market is contributing substantially to global economy as well as to an individual nation’s economy. Mobile devices market is predominantly consumer driven & this research work emphasizes on cross national comparative study among mobile consumers across India & USA. The study focuses on a thirty leading factors that influence consumers principally in their buying decision making process. An empirical survey of four hundred consumers was conducted across India & USA using a questionnaire. The study reveals that ‘Price’ is the pivotal factor that an Indian consumer considers at first place whereas an American buyer stresses upon ‘Brand Name’. Furthermore, it unveils that a US consumer looks for ‘EMI options’ for buying while Indian consumers concentrates on ‘Design of the device’. This study will aid mobile manufacturing firms to frame effective marketing strategies & help marketing managers to design effective marketing communications.

Suggested Citation

  • Jyotirmoy Samanta & Neelotpaul Banerjee, 2016. "A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US," International Journal of Business and Social Research, LAR Center Press, vol. 6(6), pages 59-67, June.
    • Handle: RePEc:lrc:larijb:v:6:y:2016:i:6:p:59-67
    as

    Download full text from publisher

    File URL: http://thejournalofbusiness.org/index.php/site/article/view/971/612
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Se-Joon Hong & James Y. L. Thong & Jae-Yun Moon & Kar-Yan Tam, 2008. "Understanding the behavior of mobile data services consumers," Information Systems Frontiers, Springer, vol. 10(4), pages 431-445, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oguz YILDIZ & Hakan KITAPCI, 2018. "Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 60-75, June.
    2. Arnold Kamis & Tziporah Stern & Daniel M. Ladik, 2010. "A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce," Information Systems Frontiers, Springer, vol. 12(2), pages 157-168, April.
    3. Wong Lai Soon & Bobby Chai Boon Hui & Wong Kee Luen, 2013. "Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband," Information Management and Business Review, AMH International, vol. 5(2), pages 58-65.
    4. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    5. Anastasiou Kartas & Sigi Goode, 2012. "Use, perceived deterrence and the role of software piracy in video game console adoption," Information Systems Frontiers, Springer, vol. 14(2), pages 261-277, April.
    6. Devaki Rau & Thorvald Haerem, 2010. "Applying an organizational learning perspective to new technology deployment by technological gatekeepers: A theoretical model and key issues for future research," Information Systems Frontiers, Springer, vol. 12(3), pages 287-297, July.
    7. Jumaan, Ibrahim A. & Hashim, Noor Hazarina & Al-Ghazali, Basheer M., 2020. "The role of cognitive absorption in predicting mobile internet users’ continuance intention: An extension of the expectation-confirmation model," Technology in Society, Elsevier, vol. 63(C).
    8. Carlos Tam & Diogo Santos & Tiago Oliveira, 2020. "Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model," Information Systems Frontiers, Springer, vol. 22(1), pages 243-257, February.
    9. Obinna C. Ojiaku & Aihie Osarenkhoe, 2018. "Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience," Global Business Review, International Management Institute, vol. 19(6), pages 1478-1493, December.
    10. Wang, Juite & Lai, Jung-Yu & Chang, Chih-Hsin, 2016. "Modeling and analysis for mobile application services: The perspective of mobile network operators," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 146-163.
    11. Torsten J. Gerpott & Sandra Thomas & Michael Weichert, 2014. "Usage of established and novel mobile communication services: Substitutional, independent or complementary?," Information Systems Frontiers, Springer, vol. 16(3), pages 491-507, July.
    12. Sven Laumer & Andreas Eckhardt & Natascha Trunk, 2010. "Do as your parents say?—Analyzing IT adoption influencing factors for full and under age applicants," Information Systems Frontiers, Springer, vol. 12(2), pages 169-183, April.
    13. Joan-Francesc Fondevila-Gascón & Gaspar Berbel & Mònica Muñoz-González, 2019. "Experimental Study on the Utility and Future of Collaborative Consumption Platforms Offering Tourism Related Services," Future Internet, MDPI, vol. 11(3), pages 1-12, March.
    14. Muhammad Tahir Jan & Johan W de Jager & Alileche Mohamed Ameziane & Naheed Sultan, 2019. "Applying Technology Acceptance Model to Investigate the Use of Smartphone Advertising in Malaysia," Journal of Economics and Behavioral Studies, AMH International, vol. 11(1), pages 202-210.
    15. Rahi, Samar & Abd.Ghani, Mazuri & Hafaz Ngah, Abdul, 2019. "Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan," Technology in Society, Elsevier, vol. 58(C).
    16. Nathan Hopkins & Mary Tate & Allan Sylvester & David Johnstone, 2017. "Motivations for 21st century school children to bring their own device to school," Information Systems Frontiers, Springer, vol. 19(5), pages 1191-1203, October.
    17. Xu, Zeshui & Ge, Zijing & Wang, Xinxin & Skare, Marinko, 2021. "Bibliometric analysis of technology adoption literature published from 1997 to 2020," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    18. Jyotirmoy Samanta & Neelotpaul Banerjee, 2016. "A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(6), pages 59-67, June.
    19. Chien-Wen Chen & Serhan Demirci, 2019. "Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(3), pages 347-369, December.
    20. Ashutosh Jha & Debashis Saha, 2022. "Mobile Broadband for Inclusive Connectivity: What Deters the High-Capacity Deployment of 4G-LTE Innovation in India?," Information Systems Frontiers, Springer, vol. 24(4), pages 1305-1329, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lrc:larijb:v:6:y:2016:i:6:p:59-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Al Hossain (email available below). General contact details of provider: http://www.thejournalofbusiness.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.