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Tenant mix structure in shopping centres: some empirical analyses from Poland

Author

Listed:
  • Bartłomiej Marona

    (Cracow University of Economics)

  • Anna Wilk

    (Cracow University of Economics)

Abstract

Objective: The objective of this paper is to find an ideal tenant mix structure for the current shopping centres in Upper Silesian Urban Area Region in Poland, taking under consideration consumer preferences and behaviour. Research Design & Methods: Apart from literature review, empirical research is based on a survey questionnaire. The Analytic Hierarchy Process was applied in the analysis of the data collected. Findings: The research confirmed that to a great extent the valid tenant mix structure in the surveyed shopping centres meets with friendly attitude of customers. However, there are areas where improvement can increase the visitors’ satisfaction. Moreover, it was proven that shopping remains the main reason for customers’ visits in shopping centres, in spite of extending the offer of this type of places with new functions. Implications & Recommendations: Real estate managers are recommended to take actions aiming at increasing competitiveness on the market via the extension of the proposed shopping offer and their adjustment to customers’ expectations. For the managers, the results of the conducted research suggest lack of the necessity for radical transformations, and transforming Polish shopping centres into facilities of the fourth and fifth generation, which is slow in Poland, is, as it turns out, not necessarily expected, since customers identify shopping centres mainly with their traditional function. Contribution & Value Added: The proposed research model and findings can serve as a useful lens within the research of tenant mix structure in shopping centres in other parts of the Poland.

Suggested Citation

  • Bartłomiej Marona & Anna Wilk, 2016. "Tenant mix structure in shopping centres: some empirical analyses from Poland," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 4(2), pages 51-65.
    • Handle: RePEc:krk:eberjl:v:4:y:2016:i:2:p:51-65
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    References listed on IDEAS

    as
    1. Teller, Christoph & Reutterer, Thomas, 2008. "The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 127-143.
    2. Mark J. Eppli & John D. Benjamin, 1994. "The Evolution of Shopping Center Research: A Review and Analysis," Journal of Real Estate Research, American Real Estate Society, vol. 9(1), pages 5-32.
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    Cited by:

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    2. Gawlik, Remigiusz & Grzesik, Katarzyna & Kwiecińska, Monika, 2018. "Modelowanie AHP wyboru menadżera ds. integracji organizacyjnej w procesie fuzji przedsiębiorstw w kontekście teorii struktury rozwoju przywództwa [Choosing the merger’s organizational integration m," MPRA Paper 87798, University Library of Munich, Germany.
    3. Gawlik, Remigiusz, 2018. "Decision-making under environmental uncertainty," MPRA Paper 93361, University Library of Munich, Germany.
    4. Gajdzik, Bożena & Gawlik, Remigiusz, 2018. "Choosing the Production Function Model for an Optimal Measurement of the Restructuring Efficiency of the Polish Metallurgical Sector in Years 2000–2015," MPRA Paper 83618, University Library of Munich, Germany.
    5. Zhenxing Zhu & Wonjun Chung, 2023. "Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China," Sustainability, MDPI, vol. 15(14), pages 1-24, July.

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    More about this item

    Keywords

    Tenant mix; real estate management; shopping centres; shopping mall;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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