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Performance Management and Growth of Fast Food Restaurants in Nasarawa State

Author

Listed:
  • Salim Muhammad Ogaji
  • Mahmuda Mohammed
  • Ahmed Abdullahi Ibrahim

Abstract

Of the greatest challenge of firms in a matured industry specifically the fast food firms are how grow and expand through innovation in terms of customers’ satisfaction which could be in the form of speed of service, products quality and varieties but yet customers seem to be far away from being satisfied thereby scuttling their growth propensity. This study therefore sought to examine performance management elements of goal setting and performance appraisal and how they affect the growth of fast food restaurants in Nasarawa state. The study adopted a survey research design whereby questionnaires were administered to a sample of one hundred and seventy-seven (177) employees of the food outlets in the state. Multiple regression analysis was employed to test the hypotheses formulated of which the study found a significant and positive effect of goal setting and performance appraisal on growth and hence, the study recommends the inclusion of employees’ in the goal setting decisions such that goals assigned to employees duly match their competences. And also that appraisal be conducted in a fair manner and such results communicated to employees.

Suggested Citation

  • Salim Muhammad Ogaji & Mahmuda Mohammed & Ahmed Abdullahi Ibrahim, 2019. "Performance Management and Growth of Fast Food Restaurants in Nasarawa State," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 62-68, December.
    • Handle: RePEc:khe:scajes:v:5:y:2019:i:4:p:62-68
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    References listed on IDEAS

    as
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    3. Sebastian J. Goerg, 2015. "Goal setting and worker motivation," IZA World of Labor, Institute of Labor Economics (IZA), pages 178-178, August.
    4. Coad, Alex & Frankish, Julian & Roberts, Richard G. & Storey, David J., 2013. "Growth paths and survival chances: An application of Gambler's Ruin theory," Journal of Business Venturing, Elsevier, vol. 28(5), pages 615-632.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Goal Setting; growth; performance appraisal; performance management;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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