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The Areeda–Turner Test for Exclusionary Pricing: A Critical Journal

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  • Herbert Hovenkamp

Abstract

Few scholarly articles have had the impact enjoyed by Areeda and Turner’s (Harv Law Rev 88(4):697–699, 1975 ) article on predatory pricing, which is elaborated in the Antitrust Law (Areeda and Hovenkamp in Antitrust law. Aspen Publishers, New York, 2015 ) treatise. Proof of predatory pricing under the Areeda–Turner Test requires two things: a market structure plausibly indicating the possibility of “recoupment,” and prices below a relevant measure of cost, which was presumptively average variable cost (AVC). That so many courts embraced the Areeda–Turner Test might seem surprising, given that contemporary assessments from economists were quite negative: They faulted the AVC test itself, the test’s inadequate consideration of fixed costs, and the exclusive focus on short-run (nonsustainable) strategies. Copyright Springer Science+Business Media New York 2015

Suggested Citation

  • Herbert Hovenkamp, 2015. "The Areeda–Turner Test for Exclusionary Pricing: A Critical Journal," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(3), pages 209-228, May.
    • Handle: RePEc:kap:revind:v:46:y:2015:i:3:p:209-228
    DOI: 10.1007/s11151-015-9456-1
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    References listed on IDEAS

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    1. Milgrom, Paul & Roberts, John, 1982. "Limit Pricing and Entry under Incomplete Information: An Equilibrium Analysis," Econometrica, Econometric Society, vol. 50(2), pages 443-459, March.
    2. Baumol, William J, 1996. "Predation and the Logic of the Average Variable Cost Test," Journal of Law and Economics, University of Chicago Press, vol. 39(1), pages 49-72, April.
    3. Milgrom, Paul & Roberts, John, 1982. "Predation, reputation, and entry deterrence," Journal of Economic Theory, Elsevier, vol. 27(2), pages 280-312, August.
    4. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, December.
    5. Klevorick, Alvin K, 1993. "The Current State of the Law and Economics of Predatory Pricing," American Economic Review, American Economic Association, vol. 83(2), pages 162-167, May.
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    Cited by:

    1. Stephen Martin, 2015. "Areeda–Turner and the Treatment of Exclusionary Pricing under U.S. Antitrust and EU Competition Policy," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(3), pages 229-252, May.
    2. Philippe Choné & Laurent Linnemer, 2016. "Nonlinear pricing and exclusion:II. Must-stock products," RAND Journal of Economics, RAND Corporation, vol. 47(3), pages 631-660, August.
    3. Valentiny, Pál, 2019. "Közgazdaságtan a jogalkalmazásban [Forensic economics]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 134-162.
    4. Pietro Crocioni, 2018. "On The Relevant Cost Standard For Price–Cost Test In Abuses Of Dominance," Journal of Competition Law and Economics, Oxford University Press, vol. 14(2), pages 262-291.
    5. Liliane Karlinger & Dimitrios Magos & Pierre Régibeau & Hans Zenger, 2020. "Recent Developments at DG Competition: 2019/2020," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(4), pages 783-814, December.
    6. Jeroen Hinloopen & Stephen Martin, 2015. "Introduction: 40 Years of Areeda–Turner," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(3), pages 205-207, May.

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