Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
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- Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
- Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
- Day Yang Liu & Wen Chun Tsai & Pei Leen Liu & Chung Yi Fang, 2021. "Determinants of sales revenue in innovation diffusion effects of Taiwan sports lottery during the FIFA World Cup 2018," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(4), pages 43-58, June.
- Ho, Jason Y.C. & Dhar, Tirtha & Weinberg, Charles B., 2009. "Playoff payoff: Super Bowl advertising for movies," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 168-179.
- Seth Stephens-Davidowitz & Hal Varian & Michael D. Smith, 2017. "Super returns to Super Bowl ads?," Quantitative Marketing and Economics (QME), Springer, vol. 15(1), pages 1-28, March.
- Gijsenberg, Maarten J., 2014. "Going for gold: Investigating the (non)sense of increased advertising around major sports events," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 2-15.
- Deepa Chandrasekaran & Raji Srinivasan & Debika Sihi, 2018. "Effects of offline ad content on online brand search: insights from super bowl advertising," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 403-430, May.
- Okan Akcay & M. Halim Dalgin, 2016. "Super bowl XLVII TV advertising in the USA: male and female impressions among college students," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(1), pages 25-36, April.
- Pyun, Do Young & James, Jeffrey D., 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Elsevier, vol. 14(1), pages 33-41, February.
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