Strategic compliments in sales
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DOI: 10.1007/s11129-016-9177-2
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- Yuan Jiang & Xu Guan & Yao Tang & Simiao Chen, 2022. "Strategic stocking for new products to signal quality information," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(1), pages 65-83, January.
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More about this item
Keywords
Game theory; Sales; Signaling; Compliments;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
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