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Voter’s Perceptions on Candidate Choice for Director of Public Educational Institutions

Author

Listed:
  • Lilian Gazzoli Zanotelli

    (FUCAPE Business School)

  • Emerson Wagner Mainardes

    (FUCAPE Business School)

  • Rogério Dias Correia

    (FUCAPE Business School)

Abstract

This study aimed to verify whether the voters’ perceptions (trust, expertise, attractiveness, image and perceived quality) from the academic community influence voting intention for a director of a public educational institution. The sample consisted of 358 respondents. In the results, there were significant and positive influences between expertise and trust; trust and perceived quality; perceived quality and voting intention; perceived image and attractiveness. It is concluding from this that, in a non-traditional political context, there is a concern by the voters with the quality of their candidates representing them in a management position, such as that of a director.

Suggested Citation

  • Lilian Gazzoli Zanotelli & Emerson Wagner Mainardes & Rogério Dias Correia, 2020. "Voter’s Perceptions on Candidate Choice for Director of Public Educational Institutions," Public Organization Review, Springer, vol. 20(1), pages 179-201, March.
    • Handle: RePEc:kap:porgrv:v:20:y:2020:i:1:d:10.1007_s11115-019-00439-3
    DOI: 10.1007/s11115-019-00439-3
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    References listed on IDEAS

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