Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
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- Wiwin Inriani Lamasi & Singgih Santoso, 2022. "The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 67-73, March.
- Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
- HMWM Herath & B.G.H.M Bulathwatt, 2022. "Smash of Brand Awareness and Brand Association around Imported Cosmetics towards Female Consumers Purchasing Decisions (With Special Reference to Millennials in Sri Lanka)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(02), pages 117-125, February.
- Yanhui Mao & Chuanyu Peng & Yan Liang & Guoping Yuan & Jianhong Ma & Marino Bonaiuto, 2022. "The Relationship Between Perceived Residential Environment Quality (PREQ) and Community Identity: Flow and Social Capital as Mediators," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 163(2), pages 771-797, September.
- Chuanyu Peng & Guoping Yuan & Yanhui Mao & Xin Wang & Jianhong Ma & Marino Bonaiuto, 2020. "Expanding Social, Psychological, and Physical Indicators of Urbanites’ Life Satisfaction toward Residential Community: A Structural Equation Modeling Analysis," IJERPH, MDPI, vol. 18(1), pages 1-23, December.
- Xi Chen & Xiangdong Shen & Xiangmeng Huang & Yu Li, 2021. "Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands," SAGE Open, , vol. 11(4), pages 21582440211, October.
- Ayşegül Acar & Naci Büyükdağ & Burak Türten & Ersin Diker & Gülsüm Çalışır, 2024. "The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
- Gunjan Malhotra & Vimi Jham & Nidhi Sehgal, 2022. "Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism," Sustainability, MDPI, vol. 14(20), pages 1-15, October.
- Usep Suhud & Mamoon Allan & Sri Rahayu & Dorojatun Prihandono, 2022. "When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, January.
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Keywords
smartphone sustainability; flow experience; brand image; brand communication; brand personality; brand identity; purchase intention; brand communication management;All these keywords.
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